Most Popular cases

Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;

Reference No: BP0420 Pages: 21 Published on: 8, January, 2018

Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More

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Authors: Verma, Sanjay; Thakuria, Shubhi;

Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

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Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

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Authors: Shukla, Hitesh;

Reference No: BP0320(A) Pages: 10 Published on: 23, April, 2007

Abstract: The case presents the history and managerial initiatives of a rapidly growing organisation in the machine tool and home appliances business. Mr. Harkishore Baracha and his family members are required to review the strategy of their business group and develop recommendations for the future. It provides details on the imperatives ... More

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Authors: Mathur, Ajeet;

Reference No: BP0319(B) Pages: 23 Published on: 14, February, 2007

Abstract: This case is a sequel to Thermax (A). It describes strategy formulation and implementation associated with decisions over investment and internationalization after the firm raised capital through an Initial Public Offering (IPO). While resolving top management succession issues, the firm finds itself in a business downturn that sharply erodes its ... More

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Authors: Dixit, M R; Varkkey, Biju; Chatterjee, Somnath;

Reference No: BP0306 Pages: 11 Published on: 30, December, 2005

Abstract: Computronix Solutions Private Limited (CSPL) is a part of the incubator promoted by the Indian Institute of Technology, Delhi, a leading technology institute in India. It is a ?start up' company, set up by the graduates of the Indian Institute of Technology, Delhi. The case describes the early days of ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0289 Pages: 39 Published on: 23, January, 2003

Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, to turnaround the company. It provides an opportunity to develop an integrated scheme for evaluating the turnaround of Cosmo Films Limited. The company had been losing around Rs. ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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Authors: Dixit, M R; Vandana Dixit;

Reference No: BP0268(A) Pages: 6 Published on: 19, November, 2001

Abstract: Mr. Alok Kumar Gupta is required to decide his company's response to a proposal for becoming a sub-contractor to A - One Confectioneries Private Limited (APL) a large national player in the biscuit industry with aspirations to be a leader in every region. The case describes the details of the ... More

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Authors: Dixit, M R; Vandana Dixit;

Reference No: BP0268(B) Pages: 8 Published on: 19, November, 2001

Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More

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Authors: Banerjee, Bibek;

Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

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Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0258 Pages: 16 Published on: 8, January, 2001

Abstract: The case describes the issues in sustaining the momentum generated by a series of initiatives undertaken by the new management of an acquired company. In 1998, Torrent Group acquired controlling interest in Surat Electricity Company. Under the leadership of Amitab Thakore it initiated series of measures to improve the performance of ... More

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