Abstract
The case presents the history and managerial initiatives of a rapidly growing organisation in the machine tool and home appliances business. Mr. Harkishore Baracha and his family members are required to review the strategy of their business group and develop recommendations for the future. It provides details on the imperatives for entry into various businesses, ranging from hand operated tin box making machines to wick stoves.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0320(A) |
| Title | Ashok Group (A) |
| Pages | 10 |
| Published on | Apr 23, 2007 |
| Year of Event | 2006 |
| Authors | Shukla, Hitesh; |
| Area | Strategy (STR) |
| Discipline | Innovation and Entrepreneurship, Strategic Management |
| Sector | Banking Finance Insurance (BFI), Manufacturing |
| Keywords | Family business, Diversification, Machine Tools, Appliances |
| Country | India |
| State | Gujarat |
| City | Rajkot |
| Organization | Ashok Group |
| Courses | Entrepreneurship and New Venture Planning (ENVP); Strategy Formulation and Implementation (SFI) |
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