Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
Reference No: OB0110Pages: 2Published on: 1, January, 1980
Abstract: Sometimes the formal behaviour of status?conscious bosses can have a high impact on the motivation of employees. An incident described here illustrates such insensitivity on the part of a boss to the needs of the subordinate and over sensitiveness to his own status and status symbols. Unknowingly, the boss ... More
Reference No: OB0161(A)Pages: 10 Published on: 1, January, 1980
Abstract: Presents the history and growth details of a bank with several thousand employees. The organizational structures at the branch level, at the zonal level and at the central level are presented. Some of the critical roles and their evaluation in the bank are also described. ... More
Reference No: CMA0531Pages: 16Published on: 1, January, 1980
Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More
Reference No: QM0158Pages: 2 Published on: 1, January, 1980
Abstract: Considers the problem of annual production planning for a handloom development corporation. Despite having a large number of products, formulation leads to a knapsack problem that can be solved easily without a computer and has intuitive appeal. ... More
Reference No: F&A0341Pages: 3 Published on: 1, January, 1980
Abstract: Raises the issue of the impact on production when an item is repeatedly produced because of the increasing efficiency of workers due to learning (or experience). ... More
Reference No: MAR0259Pages: 22 Published on: 1, January, 1980
Abstract: This is an illustration of a basic study about the adoption of consumer durables using the in-depth (focused) interview technique. Special considerations arising in designing, conducting and interpreting such research are the focus of the case. ... More
Reference No: CMA0526Pages: 13Published on: 1, January, 1980
Abstract: Outlines a state government's attempt to obtain refinance for continuation of a development scheme. The role of AFC as consulting organization has been discussed in the case. ... More
Reference No: MAR0273Pages: 22Published on: 1, January, 1980
Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the well known companies. ... More
Reference No: F&A0339(D)Pages: 32 Published on: 1, January, 1980
Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More
Reference No: PROD0167Pages: 2 Published on: 1, January, 1980
Abstract: This case deals with the production scheduling of multiple products using a single facility for production. Production rates are assumed to be very high compared to consumption rates. There is a major setup cost for the family of products scheduled and minor set up cost for individual products. The concept ... More
Reference No: CMA0524Pages: 10Published on: 1, January, 1980
Abstract: Discusses the uncertainties involved in providing tubewells in Chaloda village as a part of the developmental activities of a voluntary agency. Though, formal sources are available for financing the project, the farmers are not organized in getting the finances and managing the project. For want of data of the risk ... More
Reference No: P&IR0001(A)Pages: 10Published on: 1, January, 1980
Abstract: Deals with the problems of promotion for an employee who has acquired all possible qualifications and yet cannot be considered for promotion. The thoughts of his immediate supervisor and those involved with him give us an indication of the issues involved in promotions. ... More
