Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: OB0068TECPages: 3Published on: 1, January, 1975
Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More
Reference No: P&IR0073Pages: 10 Published on: 1, January, 1975
Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More
Reference No: P&IR0136TECPages: 7Published on: 1, January, 1975
Abstract: This technical note is an attempt to analyse the experience with the concept of participation multinational experience have been discussed and an attempt has been made to look at the relactive failure of worker's participation in decision making. ... More
Reference No: OB0090TECPages: 6 Published on: 1, January, 1975
Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More
Reference No: ECO0205TECPages: 9Published on: 1, January, 1975
Abstract: Discusses the Wald method and the Instrumental Variables method of obtaining consistent estimates when variables are subject to measurement error. The merit of these methods over the Least Squares method is illustrated through their application in estimating consumption function and income determination model using Indian annual time series data for ... More
Reference No: CMA0318TEC Pages: 6Published on: 18, April, 1975
Abstract: Reviews the literature on leadership with special reference to rural leadership. Various concepts pertaining to leadership are discussed. Certain characteristics of opinion leaders with reference to Indian rural communities are discussed. ... More
Reference No: CMA0348TEC Pages: 8Published on: 21, May, 1975
Abstract: The note reviews the basic economic concepts related to the analysis of production decisions. It introduces the reader to production functions and their analytical uses. ... More
Reference No: CMA0322TECPages: 6Published on: 8, July, 1975
Abstract: The note deals with the existing role of different trading agencies in the development of marketing strategies for sale of pesticides in Guntur district. The note provides detailed background of users and non-users of the different types of pesticides in the area and gives suggestions to improve the marketing strategy ... More
Reference No: MAR0149TECPages: 3 Published on: 1, January, 1976
Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting long run market shares based on elementary brand switching data. A short, self administered exercise is included. ... More
Reference No: OB0042Pages: 2 Published on: 1, January, 1976
Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More
