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Latest published cases

List of Latest Published Cases

  1. Advertisers India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

    Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

  2. The Bases of Social Influence

    Authors: Misra, Sasi B;

    Reference No: OB0068TEC Pages: 3 Published on: 1, January, 1975

    Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More

  3. Anatomy of Human Motives **

    Authors: Rao, T V;

    Reference No: OB0005TEC Pages: 5 Published on: 1, January, 1975

    Abstract: Describes thirty motives of Murray's system. These are useful while using Stern's Activities Index. ... More

  4. Tests of Imagination

    Authors: Rao, T V; Dixit, N;

    Reference No: P&IR0073 Pages: 10 Published on: 1, January, 1975

    Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More

  5. Workers' Participation in Decision-Making

    Authors: Saiyadain, M S; Kamat, D S;

    Reference No: P&IR0136TEC Pages: 7 Published on: 1, January, 1975

    Abstract: This technical note is an attempt to analyse the experience with the concept of participation multinational experience have been discussed and an attempt has been made to look at the relactive failure of worker's participation in decision making. ... More

  6. Metaverbal Messages in Personal Interactions

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

    Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

  7. Rural Leadership

    Authors: Gaikwad, V R; Tripathi, B L;

    Reference No: CMA0318TEC Pages: 6 Published on: 18, April, 1975

    Abstract: Reviews the literature on leadership with special reference to rural leadership. Various concepts pertaining to leadership are discussed. Certain characteristics of opinion leaders with reference to Indian rural communities are discussed. ... More

  8. Linear Programming

    Authors: Asopa, V N;

    Reference No: CMA0320TEC Pages: 5 Published on: 22, April, 1975

    Abstract: The note discusses fundamentals of linear programming which are illustrated with the help of a hypothetical example. ... More

  9. A Note on the Theory of Production and Production Functions

    Authors: Sambrani, Shreekant;

    Reference No: CMA0348TEC Pages: 8 Published on: 21, May, 1975

    Abstract: The note reviews the basic economic concepts related to the analysis of production decisions. It introduces the reader to production functions and their analytical uses. ... More

  10. Differences Between Rural and Urban Community

    Authors: Gaikwad, V R;

    Reference No: CMA0321TEC Pages: 3 Published on: 7, June, 1975

    Abstract: The note gives important criteria for distinguishing the rural society from an urban social setting. ... More

  11. Marketing Pesticides**

    Authors: Gupta, V K;

    Reference No: CMA0322TEC Pages: 6 Published on: 8, July, 1975

    Abstract: The note deals with the existing role of different trading agencies in the development of marketing strategies for sale of pesticides in Guntur district. The note provides detailed background of users and non-users of the different types of pesticides in the area and gives suggestions to improve the marketing strategy ... More

  12. Information Processing for Management

    Authors: Kaul, Mohan;

    Reference No: QM0103TEC Pages: 7 Published on: 1, January, 1976

  13. Training Models

    Authors: Saiyadain, M S; Kamat, D S;

    Reference No: P&IR0132TEC Pages: 3 Published on: 1, January, 1976

    Abstract: The note briefly outlines the two basic learning models, viz., the classical conditioning model and the operant conditioning model. It points out that the use of one or the other model changes the focus of training programmes. Training guidelines based on the models are outlined. ... More

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