Reference No: MAR0090Pages: 14Published on: 1, January, 1972
Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More
Reference No: F&A0158Pages: 14Published on: 1, January, 1972
Abstract: Focuses on the introduction of formal strategic planning in the organization. The mechanics of the first strategic planning exercise are dealt with in detail. The issue of the linkages between this exercise and the other planning and control activities in the organization is raised. ... More
Reference No: P&IR0038(C)Pages: 9Published on: 1, January, 1972
Abstract: Gives a running account of a strike observed by workers under the leadership of one of the two unions operating in the organization. It brings out the dynamics of inter group as well as interpersonal relations that influence the strike situation. At the end, the strike is described from the ... More
Reference No: F&A0179(B)Pages: 12Published on: 1, January, 1972
Abstract: Describes the changes made in the formal planning system introduced in the International Division of the bank in response to the reactions and experience of the executives as also the planning system developed and used by the International Division itself. ... More
Reference No: F&A0187Pages: 8Published on: 1, January, 1972
Abstract: The management of Brown (India) Private Limited, a wholly- owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More
Reference No: P&IR0038(A)Pages: 6 Published on: 1, January, 1972
Abstract: Describes in a historical perspective the background of the management and employees, and gives an account of the industrial relations machinery existing in the organization before the management formally launched the personnel function. This case acts as background material for the subsequent cases. In itself, it lends itself to a ... More
Reference No: P&IR0084Pages: 6Published on: 1, January, 1972
Abstract: The case illustrates the principle of equity in promotion policies. The equity is disturbed with the introduction of an advanced technology production process. ... More
Reference No: MAR0086Pages: 24Published on: 1, January, 1972
Abstract: The case deals with the problem of deciding the locations of warehouses for the distribution of chemical fertilizers in Gujarat for a large company having 500,000 tonnes capacity. Specifically, the major questions are how many stocks points to use, in what broad geographical areas, exact locations for the depots, inventory levels ... More
Reference No: CMA0245Pages: 17Published on: 7, February, 1972
Abstract: The case provides comparison between old and modernized machinery in respect of milling performance. It highlights the nature of problems that arise in the process of modernization. It also helps in evaluation of milling performance. ... More
Reference No: CMA0215Pages: 8Published on: 15, February, 1972
Abstract: Having understood the importance of the new seed industry, the chairman of National Bank Limited was thinking of developing a project on hybrid seed production. In the meantime, the National Seed Corporation, which had undertaken hybrid seed production in Mysore State, approached the bank with a suggestion that the bank ... More
Reference No: CMA0225TECPages: 2Published on: 27, May, 1972
Abstract: The note examines the reasons for rejection of the request for loans of agricultural finance by a particular commercial bank, classifies the reasons into several categories. ... More
