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Latest published cases

List of Latest Published Cases

  1. Process of Reasoning

    Authors: Rao, Sreenivas S;

    Reference No: BP0042TEC Pages: 9 Published on: 1, January, 1970

    Abstract: The note deals with the basic elements of the reasoning process needed in management situations for comprehending and communicating effectively through everyday language. Most of the examples in this note are drawn from "Shaldon & Sons" and "Cooper Fabrics, Inc" (Harvard Business School cases) and students' written analyses of these cases. ... More

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  2. Thomas Parry: The Career of a Free Merchant **

    Authors: Tripathi, D;

    Reference No: ECO0157 Pages: 12 Published on: 1, January, 1970

    Abstract: During the period when the East India Company had a monopoly on the Indian trade, many British merchants used to come to India as free merchants. This case describes the business activities of one such free merchant. In many respects, the trials and tribulations experienced by Tomas parry represented those ... More

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  3. Marketing Simulation Game**

    Authors: Mehta, S C; Bhatia, B S;

    Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

    Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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  4. Dunlop India Limited(B) **

    Authors: Shah, B G; Varshneya, K L;

    Reference No: F&A0110(B) Pages: 5 Published on: 1, January, 1970

    Abstract: Case (B) is an exercise in the ratio analysis from the viewpoint of management, lenders and investors. ... More

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  5. Market Segmentation for FNCB**

    Authors: Paul, S;

    Reference No: MAR0105 Pages: 15 Published on: 1, January, 1970

    Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More

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  6. Alaram of Rising Prices

    Authors: Pruthi, S P S;

    Reference No: ECO0056TEC Pages: 14 Published on: 1, January, 1970

    Abstract: An application of some of the concepts developed through the technical note on inflation. A discusses of the problem of rising food prices ... More

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  7. Mechanics of Setting up an Industrial Undertaking

    Authors: Pruthi, S P S;

    Reference No: ECO0027 Pages: 3 Published on: 1, January, 1970

    Abstract: An outline of the steps necessary to establish an industrial undertaking in India. The student is asked "Is there an economic rationale for these regulations ? Are there effective constitutional restanraints in the scope of these regulation ?" ... More

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  8. Current Publications Private Limited

    Authors: Nangia, R;

    Reference No: BP0013 Pages: 2 Published on: 1, January, 1970

    Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More

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  9. Kanpur Soft Drinks Limited (B)**

    Authors: Reynolds, J;

    Reference No: BP0003 Pages: 11 Published on: 1, January, 1970

    Abstract: A new competitive threat appears after the manager has undertaken some changes subsequent to the earlier date. The question of possible further steps, including merger with competitors, arises. ... More

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  10. Devaluation Of The Indian Rupee

    Authors: Pruthi, S P S;

    Reference No: ECO0114 Pages: 17 Published on: 1, January, 1970

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  11. Two Winding Technologies: Barber Colman versus the Autoconer **

    Authors: Pathak, H N;

    Reference No: ECO0094 Pages: 5 Published on: 1, January, 1970

    Abstract: Discusses the comparative efficiency of two winding technologies in a textile mill. Students and the author, as a project, collected the material for the case in the first place. It throws light upon areas of related decision-making in the textile process ... More

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  12. Hindustan Lever Limited **

    Authors: Paul, S; Rao, N N Venkata;

    Reference No: ECO0019 Pages: 13 Published on: 1, January, 1970

    Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a longterm forecast of ... More

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  13. Unilever Personnel Policy

    Authors: Chowdhry, Kamla; Anand, K K;

    Reference No: P&IR0074 Pages: 4 Published on: 1, January, 1970

    Abstract: The case gives the organization and functions of the personnel department of an international company. It describes areas of personnel management, which are centrally controlled, and areas that are decentralized in different countries. ... More

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  14. Steel Products Limited **

    Authors: Paul, S;

    Reference No: ECO0016 Pages: 14 Published on: 1, January, 1970

    Abstract: This case is about estimating the likely longterm growth in demand for steel castings in the country using the enduse method. Students are asked to assess the scope for the company's expansion through an analysis of demand for steel castings during the next five to ten years,the ... More

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  15. Adjusting to Devaluation Paradise Engineering Limited

    Authors: Pathak, H N;

    Reference No: ECO0095 Pages: 5 Published on: 1, January, 1970

    Abstract: The case examine a very dramatic moment in the life of a company which was to open the bills of lading relating to the imports of machinery on the day following devaluation of the rupee during June 1966. The enhanced financial commitment on the part of the company because of devaluation ... More

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