Reference No: CMA0537TECPages: 19Published on: 1, January, 1980
Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More
Reference No: MAR0258TECPages: 27Published on: 1, January, 1980
Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More
Reference No: OB0118TECPages: 8Published on: 1, January, 1980
Abstract: This technical note is based on the author's research of the nature and processes of the emergent social personality of young professionals in India. It explores the nature of transactions between these young professionals and the organizational hierarchy so heavily loaded with experienced managers. The note further postulates how Indian ... More
Reference No: CMA0528TECPages: 5Published on: 1, January, 1980
Abstract: Contains the description of various concepts frequently confronted in the study of agricultural finance. These include agricultural finance, direct and indirect finance, financial intermediation, financial instruments, credit, loan, liquidity, leverage, collaterals or security, delinquency, default and foreclosure, various cost concepts and single proprietorship. ... More
Reference No: MAR0142TECPages: 15Published on: 1, January, 1980
Abstract: This note describes the kind of marketing research studies conducted in India. It gives information about several reputed research agencies. ... More
Reference No: ECO0269TECPages: 9Published on: 1, January, 1980
Abstract: The note discusses the various risk factors involved in investment analysis, the need to consider them, and the methods to handle them in investment decisions. ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: ECO0276TECPages: 12Published on: 1, January, 1981
Abstract: The purpose of this note is to indicate the use of aggregate demand and supply curves in analyzing the impact of monetary and fiscal policies in aggregate price and output in a simple static macroeconomic model. ... More
Reference No: MAR0265(A)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: ECO0274TECPages: 5 Published on: 1, January, 1981
Abstract: Interaction of objectives, constraints and instruments has been highlighted in the planning context. The roles of the wage goods, capital goods and foreign exchange constraints have been analyzed against the backdrop of the growth, self relice social justice and modernization objectives. In the light of this, the problem of matching ... More
Reference No: PSG0044TECPages: 6 Published on: 1, January, 1981
Abstract: The note is an attempt to locate the voluntary organization in the development process and understand considerations influencing its choice of strategy. It touches on the voluntary organization's role in the context of voluntary action and other proximate systems working for people's development. ... More
Reference No: CMA0544TECPages: 11Published on: 1, January, 1981
Abstract: The note describes the social, political, and economic environment of a jagirdari village in the Mewar region of Rajasthan. It analyses the social and economic structures obtaining in the village and some of the changes in social and economic relations that have occurred in the past one hundred years. The ... More
Reference No: MAR0263TECPages: 12Published on: 1, January, 1981
Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More
Reference No: QM0165TECPages: 8 Published on: 1, January, 1981
Abstract: Discusses 1) introduction to computer simulation, and 2) a methodology for computer simulation experiments. One of the major phases in systems analysis is to compare the behaviour of alternative system designs and implement the one that proves the most satisfactory from the viewpoint of the given criteria. This note describes when and ... More
