Latest published cases

List of Latest Published Cases

  1. One Day in the Life of Hari Krishna Singh

    Authors: Malya, M Meenakshi; Maslekar, A R; Misra, D N;

    Reference No: CMA0515TEC Pages: 6 Published on: 1, January, 1980

    Abstract: A chief conservator of forests is overall in charge of forestry in a state. A day in the life of a typical Chief Conservator of Forests is described to highlight how a principal forest administrator/manager functions today and what roles he has to play as the head of a ... More

  2. Sampling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

    Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

  3. A review of Stochastic Line Balancing

    Authors: Soundar Rajan, T K; Satia, J K;

    Reference No: PROD0159TEC Pages: 9 Published on: 1, January, 1980

    Abstract: Deals extensively with the need for looking at line balancing with the variations in elemented times in mind. Various techniques have been surveyed and a comprehensive idea about each technique is given. ... More

  4. Appointing a Consultant for Retailing Tea

    Authors: Seetharaman, S P; Mohanan, N;

    Reference No: CMA0537TEC Pages: 19 Published on: 1, January, 1980

    Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More

  5. Developing Young Managers: Managing Transition

    Authors: Garg, Pulin K;

    Reference No: OB0118TEC Pages: 8 Published on: 1, January, 1980

    Abstract: This technical note is based on the author's research of the nature and processes of the emergent social personality of young professionals in India. It explores the nature of transactions between these young professionals and the organizational hierarchy so heavily loaded with experienced managers. The note further postulates how Indian ... More

  6. Marketing Research in India

    Authors: Vora, M N;

    Reference No: MAR0142TEC Pages: 15 Published on: 1, January, 1980

    Abstract: This note describes the kind of marketing research studies conducted in India. It gives information about several reputed research agencies. ... More

  7. Agricultural Finance: (Introduction and Role of Rural Financial Market)

    Authors: Singh, Gurudev;

    Reference No: CMA0528TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Contains the description of various concepts frequently confronted in the study of agricultural finance. These include agricultural finance, direct and indirect finance, financial intermediation, financial instruments, credit, loan, liquidity, leverage, collaterals or security, delinquency, default and foreclosure, various cost concepts and single proprietorship. ... More

  8. Risk Factors in and Sensitivity Analysis for Investment Decisions

    Authors: Gupta, G S;

    Reference No: ECO0269TEC Pages: 9 Published on: 1, January, 1980

    Abstract: The note discusses the various risk factors involved in investment analysis, the need to consider them, and the methods to handle them in investment decisions. ... More

  9. Role of Advertising in the Marketing Mix

    Authors: Mohan, Manendra;

    Reference No: MAR0220TEC Pages: 11 Published on: 1, January, 1980

    Abstract: There is a set of ingredients that have to be blended in order to accomplish marketing objectives. Advertising is one of the several forces contributing to awareness, comprehension, conviction and action. Other factors will vary, depending on whether it is a consumer or industrial product. Advertising decisions have to be ... More

  10. Data Analysis in Research

    Authors: Saiyadain, M S;

    Reference No: P&IR0139TEC Pages: 8 Published on: 1, January, 1980

    Abstract: Highlights important steps in the process of analysis after data have been collected. It outlines how analysis should be carried out. It is useful for students /participants taking courses in research methodology. ... More

  11. Changing Structure of Indian Economy

    Authors: Dholakia, Bakul H;

    Reference No: ECO0266TEC Pages: 22 Published on: 1, January, 1980

    Abstract: This note examines the process of structural change in Indian economy during the period 1950-51 to 1978-79. This structural change is examined in terms of the behaviour of several macroeconomic variables such as national income, aggregate consumption expenditure, domestic savings, gross domestic capital formation, functional distribution of national income and ... More

  12. Economic Sampling Plan

    Authors: Korgaonker, M G;

    Reference No: PROD0166TEC Pages: 1 Published on: 1, January, 1980

    Abstract: This problem deals with the methodology of finding a minimum cost acceptance-sampling plan where the relevant costs are the cost of inspection and the cost of undetected defectives. Sampling is by attributes. ... More

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