Reference No: ECO0264TECPages: 8 Published on: 1, January, 1979
Abstract: This note examines (a) functional classification of industries; (b) pros and cons of some widely used techniques of demand forecasting; and (c) some issues governing the choice of a suitable forecasting technique for different categories of industrial products. ... More
Reference No: CMA0484TEC Pages: 4Published on: 1, January, 1979
Abstract: The note describes the seed marketing chain in a time oriented frame with reference to post-HYV period. It also raises the issues with which a seed marketing organization has to concern itself, as also the critical issues faced by the seed industry. ... More
Reference No: PSG0010TECPages: 20Published on: 1, January, 1979
Abstract: The first part of the note focuses on how to plan clinic activities; discusses the planning process; outlines the steps in strategic planning; and suggests a list of broad approaches to achieve specified targets. Three exercises have been given. The second part is concerned with programme planning and the preparation ... More
Reference No: MAR0236TECPages: 8 Published on: 1, January, 1979
Abstract: This note deals with an analysis of the concept of advertising appropriation. The main consideration and various approaches for determining the size of the advertising budget and its allocation are outlined. ... More
Reference No: OB0080TECPages: 3Published on: 1, January, 1979
Abstract: Attempts to distil in a few pages the ideas contained in the pioneering work "Friends of Friends" by Jeremy Boissevain as might be relevant to a change agent. It argues that social systems are networks of choice?making people competing for scarce and valued resources. In order to change social ... More
Reference No: BP0137TECPages: 8Published on: 1, January, 1979
Abstract: Presentation has become an integral part of any business organization and this need has led the organizations to include as much facility here as in case of any written communication. This note covers three aspects that is essential and would help make the presentation achieve its ultimate purpose with the ... More
Reference No: BP0158TEC(D)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses control through audit. In particular, it discusses the forms of audits, the role of the CAG, and criticism of the role of audit. ... More
Reference No: PROD0148TECPages: 26 Published on: 1, January, 1979
Abstract: This note discusses the method of scheduling batches in intermittent production systems. The production systems covered are single machine and multiple machines. Problems of scheduling multiple products are also considered. Computational details are provided for time invariant as well as dynamic batch sizes. ... More
Reference No: MAR0217TECPages: 5Published on: 1, January, 1979
Abstract: The most important job of the advertiser is to decide what he is going to say about his product. He has to promise some special benefit to the consumer, and the selection of the right promise is very important. Consumer behaviour is activated by different motives. An advertiser has to ... More
Reference No: ECO0259TECPages: 10Published on: 1, January, 1979
Abstract: Examines the case for the small scale industry in relation to the problems of unemployment in India. It evaluates various arguments for and against growth of small enterprises. The emphasis of the note is largely to find out what may be described as the true place of small industries in ... More
Reference No: OB0071TECPages: 2 Published on: 1, January, 1979
Abstract: This note explores the pressures for polarization of social systems into two groups??the powerful and the powerless. It argues that reduction of this power distance is necessary for preventing social systems from catapulting into catastrophes. It points out how change agents can contribute to preventing such catastrophes through bringing ... More
Reference No: CMA0509TECPages: 10Published on: 1, January, 1979
Abstract: Various kinds of conflicts arise in the management of national parks: some arising out of the objectives and definitions of management, others mainly administrative and organizational. The note discusses these issues in general. ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
