Reference No: MAR0429Pages: 7Published on: 22, May, 2013
Abstract: Yo Bike is selling scooters to commuters, housewives and students at a price (including battery) that is the same as that of petrol scooters. The key question faced by the manage is how to formulate and communicate the price to target customers to enhance probability of purchase.
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Reference No: QM0014Pages: 1Published on: 28, May, 2013
Abstract: The case illustrates an application of binomial distribution. It can be effectively used to put across the idea of prior distribution. ... More
Reference No: MAR0432Pages: 11Published on: 6, June, 2013
Abstract: Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In order to counter the threat of the proposed trade promotion by the competitor, SI team ... More
Reference No: MAR0431Pages: 18Published on: 6, June, 2013
Abstract: SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load factor, generated wide publicity due to unprecedented nature of offer in highly competitive market. The case ... More
Reference No: RJMC0026Pages: 30Published on: 8, June, 2013
Abstract: The case is about a post graduate institute of management education established in Pune in the year 2004 by Prof. M. S. Pillai. The Institute is visualised as a ‘leadership gurukulam’ where students become principled, inspiring leaders capable of making contribution to business and spread happiness in the world. None of ... More
Reference No: PSG0112Pages: 11Published on: 14, June, 2013
Abstract: Sajjata Sangh was initiated with the mission of promoting sustainable livelihood practices based on agriculture and had been encouraging its network organizations to focus on being accredited by Creditability Alliance. Sajjata Sangh advocated accreditation to ensure managerial competency, accountability and transparency in the functioning of NGOs across Gujarat. A sipn-off ... More
Reference No: CIPR0012Pages: 16Published on: 22, June, 2013
Abstract: The Delhi Metro Rail Corporation (DMRC) suggested the construction of a dedicated express metro line from the city centre to the airport, which had just been handed over to a private party for development. The airport was expected to handle 18 million passengers by 2010 ’11, and 70 million by 2034-’35. The passenger movement ... More
Reference No: P&IR0211Pages: 22Published on: 25, June, 2013
Abstract: Based in Kerala, Popular Vehicles and Services Ltd. (PVSL) is a leading automobile dealer of Maruti Suzuki India Ltd (MSIL). PVSL is categorized as a Platinum Plus dealer by MSIL, an honour reserved for top performing dealers. The company’s innovative business practices and Human Resource Management approach have enabled ... More
Reference No: BP0359Pages: 7Published on: 27, June, 2013
Abstract: The case deals with an ethical dilemma of an entrepreneur. Chandran, a qualified contractor, had secured an electrical contract from a premier government organization. It was a turnkey project to be executed in a given period of time. In the process of work, he comes across major problems. He could ... More
Reference No: MAR0436Pages: 3Published on: 27, June, 2013
Abstract: The case is about a service provided to rail commuters who lack the time to attend to their daily chores because of the long hours spent in commuting. It talks about the process of building the business of providing a laundry pick up and drop off service at the railway ... More
Reference No: MAR0435Pages: 3Published on: 27, June, 2013
Abstract: ABS Tyres was a medium sized 2-wheeler tyre manufacturer which sold most of its tyres through the OEM channel (sale of tyres fitted in new vehicle). It had minimal presence in the replacement market, the direct to consumer market for tyres. The management felt that an evaluation of the market ... More
Reference No: F&A0508Pages: 8Published on: 2, July, 2013
Abstract: The case describes two episodes where the basic valuation model (cost of carry model) for single stock futures appears to break down. The first involves market manipulation and the second involves an unexpected change in the record date for an already announced dividend. This breakdown leads to large losses for ... More
Reference No: IMG0018Pages: 16Published on: 4, July, 2013
Abstract: The case traces the evolution of the offshore Analytics operations of a large US based bank in India. It recounts the challenges of coupling geographically-disparate, culturally-alien and, somewhat antagonistic groups of employees within the organization to ensure a productive operation. It touches upon the unique dimensions of organization design in ... More
Reference No: MAR0439Pages: 19Published on: 10, July, 2013
Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. While seeking to expand the business, ... More
Reference No: ECO0352Pages: 4Published on: 16, July, 2013
Abstract: The case deals with the problem of forecasting inflation rate in the short, medium, and long term for the Indian Economy. Various macroeconomics theories and models for explaining and predicating inflation will have to be used while discussing the case. It will show the application of all these theories and ... More
