Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: P&IR0143TECPages: 3 Published on: 1, January, 1981
Abstract: The note discusses the process of bargaining and the various stages involved. It also gives data from Indian industries on the number of issues settled, nature of settlements, duration, etc. ... More
Reference No: QM0165TECPages: 8 Published on: 1, January, 1981
Abstract: Discusses 1) introduction to computer simulation, and 2) a methodology for computer simulation experiments. One of the major phases in systems analysis is to compare the behaviour of alternative system designs and implement the one that proves the most satisfactory from the viewpoint of the given criteria. This note describes when and ... More
Reference No: PROD0172TECPages: 13Published on: 1, January, 1981
Abstract: MRP is an approach meant for manufacturing organizations in planning and control of production for the various assemblies, subassemblies, parts and raw materials that make up the final products. This note discusses: 1) the computational rules used in MRP systems, 2) differences between classical inventory systems and MRP systems, and 3) some aspects ... More
Reference No: CMA0546(B)Pages: 17Published on: 1, January, 1981
Abstract: Narrates the events which took place from 1975 to 1977. It pertains to decision-making for mid-course corrections in the project having made substantial investment. It has the flavour of decision-making where political relations and bilateral assistance are involved. ... More
Reference No: MAR0265(A)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: MAR0276(B)Pages: 6 Published on: 1, January, 1981
Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some non parametric statistical techniques could be demonstrated for making inferences about different segments ... More
Reference No: P&IR0148Pages: 16Published on: 1, January, 1981
Abstract: Grindlays Bank has a strike for nearly ninety days. Several issues arise as a result of the bank bringing out advertisements favouring its position. Newspaper reports and critical comments are also included in the case. The case can be used as a basis for discussing the role of management, union ... More
Reference No: F&A0348Pages: 6 Published on: 1, January, 1981
Abstract: Describes the capital budgeting process followed by one of the largest companies in India - TISCO. It gives an account of the practical aspects of investment analysis. The difficulties in using the sophisticated investment techniques are also highlighted. ... More
Reference No: CMA0554Pages: 35Published on: 1, January, 1981
Abstract: This is a chapter of a proposed book on management in agricultural system. It discusses the concept of agribusiness and gives a comparison of agribusiness between developing and developed countries. In the end it discusses a case study of agricultural system in India with special emphasis on agribusiness. ... More
Reference No: QM0163TEC(A)Pages: 6Published on: 1, January, 1981
Abstract: Deals with the basic concepts of simulation modelling through GPSS. The reader is taken through an example to get familiarized with the basic concepts. ... More
Reference No: PROD0170Pages: 9Published on: 1, January, 1981
Abstract: This case deals with offloading decision in a heavy engineering type manufacturing organization. The case covers both the procedures as well as criteria used for the offloading decision. ... More
Reference No: MAR0263TECPages: 12Published on: 1, January, 1981
Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More
Reference No: P&IR0146(C)EXPages: 1Published on: 1, January, 1981
Abstract: The exercise deals with seven typical problems of managing human resources.Case (C) gives the set of conclusions reached by the group.
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