Reference No: PROD0124TECPages: 6 Published on: 1, January, 1977
Abstract: Involves the application of systematic layout techniques for a plastic bags manufacturing plant. It focuses on the understanding of the principal steps required for the use of the technique. Development of several alternative plans and their evaluation are envisaged. ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: F&A0312(A)Pages: 3Published on: 1, January, 1977
Abstract: An introductory problem in process costing, covering four processes and three products. Introduces the concepts of transferred-in costs and equivalent units. Excludes treatment of opening work-in-process and losses. ... More
Reference No: BP0104TECPages: 8Published on: 1, January, 1977
Abstract: This note enumerates questions that a writer needs to internalize for improving his ability to write persuasively. Part I explains the process of communication a writer goes through and the characteristics of written communication. Part II raises the questions the writer should answer while writing his notes or reports. Part ... More
Reference No: P&IR0094TECPages: 6 Published on: 1, January, 1977
Abstract: This note traces the influence of environmental factors on the evolution of an industrial relations strategy for a firm and distinguishes between collective bargaining postures and rigidities arising from ideological factors. ... More
Reference No: QM0125TECPages: 7Published on: 1, January, 1977
Abstract: This is a short note written in simple, easy-to-understand language. It is intended mainly for use in programmes for participants from the government. ... More
Reference No: P&IR0031(A)Pages: 6Published on: 1, January, 1977
Abstract: Deals with the Graduate Engineer Training Scheme in TELCO's factory. The scheme started in 1967, was expected to supply bright and capable engineers to the new plant being set up. The scheme ran into several difficulties and had to be modified substantially between 1971 and 1974. Despite the modifications, the company was not ... More
Reference No: PROD0117Pages: 9Published on: 1, January, 1977
Abstract: The case concerns itself with the establishment of a suitable policy for purchase and stocking of the company's three major raw materials: asbestos fibre, sheet making, and pipe making felts, following the credit squeeze and the Tandon Committee's stipulated norms for inventory. The company is importing all three items, and ... More
Reference No: ECO0243Pages: 8Published on: 1, January, 1977
Abstract: This case presents the problems in business policy of a small scale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More
Reference No: OB0021(A)Pages: 15 Published on: 1, January, 1977
Abstract: The terms and conditions of service of two hundred and forty?eight monthly?paid employees of the Madras establishment are set out. The union's charter of demands is annexed. To be used for introducing an exercise in collective bargaining. ... More
Reference No: MAR0164(A)Pages: 9Published on: 1, January, 1977
Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More
Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and non projective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
