Latest published cases

Authors: Roy Dholakia, Ruby; Vora, M N;

Reference No: MAR0270TEC Pages: 20 Published on: 1, January, 1981

Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More

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Authors: Pandey, I M;

Reference No: F&A0348 Pages: 6 Published on: 1, January, 1981

Abstract: Describes the capital budgeting process followed by one of the largest companies in India - TISCO. It gives an account of the practical aspects of investment analysis. The difficulties in using the sophisticated investment techniques are also highlighted. ... More

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Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

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Authors: Shukla, P R; Thomas, P S;

Reference No: PROD0171 Pages: 19 Published on: 1, January, 1981

Abstract: CPCL is a joint sector firm set up with Japanese collaboration to produce acrylic plastic using the by?product of a petrochemical complex??a highly poisonous gas??as a key raw material. Although the manufacturing process was sound, the company was beset with a number of problems during its two? ... More

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Authors: Verma, Pramod; Rao, Sreenivas S;

Reference No: P&IR0146(C)EX Pages: 1 Published on: 1, January, 1981

Abstract: The exercise deals with seven typical problems of managing human resources.Case (C) gives the set of conclusions reached by the group. ... More

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Authors: Vora, M N;

Reference No: MAR0261(C) Pages: 11 Published on: 1, January, 1981

Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More

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Authors: Korgaonker, M G;

Reference No: PROD0169TEC Pages: 10 Published on: 1, January, 1981

Abstract: The case deals with the company standardization activity at NEL. Various aspects of standardization such as set up, coverage benefits from standardization, sources of information, etc. are covered. ... More

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Authors: Verma, Pramod; Rao, Sreenivas S;

Reference No: P&IR0146(A)EX Pages: 2 Published on: 1, January, 1981

Abstract: The exercise deals with seven typical problems of managing human resources. Case (A) specifies these problems. ... More

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Authors: Jaikumar, V;

Reference No: F&A0350 Pages: 2 Published on: 1, January, 1981

Abstract: The case deals with the problem of deciding which product is to be produced and which department is to operate in order to minimize cost. Although no probabilities are introduced, the full solution requires working out relationships of output quantities with input quantities and input prices. ... More

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Authors: Vora, M N;

Reference No: MAR0269TEC Pages: 3 Published on: 1, January, 1981

Abstract: The note identifies the many decisions related to managing marketing research activities. It enlists the steps necessary to be used if an outside research agency is used. It also identifies and lists the questions which need answers for the search and selection of an outside agency. ... More

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Authors: Jajoo, B H;

Reference No: QM0166(E)TEC Pages: 16 Published on: 1, January, 1982

Abstract: Covers memory processor interaction, cache memories and memory hierarchies. ... More

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Authors: Jajoo, B H;

Reference No: QM0166(C)TEC Pages: 15 Published on: 1, January, 1982

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Authors: Mohan, Manendra;

Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

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Authors: Pandey, I M;

Reference No: F&A0359 Pages: 6 Published on: 1, January, 1982

Abstract: The case has three objectives: 1) to give students practice in identifying relevant flows in the context of capital investment decisions; 2) to understand the process of computing NPV, IRR and payback; and 3) to see the impact of cash flow timing and inflation on investment criteria such as IRR and NPV. ... More

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