Latest published cases

Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0228TEC Pages: 10 Published on: 1, January, 1979

Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More

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Authors: Patel, Nitin R; Anantaram, B;

Reference No: QM0157 Pages: 3 Published on: 1, January, 1979

Abstract: This case is intended to illustrate the complexities of purchasing a commodity in a market with sizeable fluctuations. ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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Authors: Balakrishnan, K;

Reference No: F&A0336EX Pages: 3 Published on: 1, January, 1979

Abstract: An exercise in the cost-volume-profit relationship and break-even analysis of a retail outlet. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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Authors: Vora, M N;

Reference No: MAR0255TEC Pages: 16 Published on: 1, January, 1979

Abstract: The note develops a framework for problem definition task in terms of steps the researcher has to go through. To demonstrate what is involved, an actual problem definition exercise is carried out on two concrete marketing research situations. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0321 Pages: 4 Published on: 1, January, 1979

Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More

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Authors: Moulik, T K;

Reference No: CMA0477 Pages: 6 Published on: 9, July, 1979

Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More

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Authors: Moulik, T K;

Reference No: CMA0476 Pages: 5 Published on: 9, July, 1979

Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More

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Authors: Pathak, H N;

Reference No: ECO0267TEC Pages: 9 Published on: 1, January, 1980

Abstract: The note discusses the nature and operations of typical ancillary industries in the smallscale sector. It emphasizes the economic and managerial factors that are significant in the working of ancillary industries. It includes material on Government policy for development of ancillaries in the smallscale sector. ... More

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Authors: Gupta, Ramesh; Kuchhal, S C; Pola, Kumaran;

Reference No: F&A0342 Pages: 3 Published on: 1, January, 1980

Abstract: Discusses the considerations behind the bonus and dividend policy decisions, the complexities of these decisions, and their inter-dependence,more so in a profit declining situation. The implications of bonus decisions on future dividend policies are also illustrated. ... More

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Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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Authors: Patel, Nitin R; Anantaram, B;

Reference No: QM0158 Pages: 2 Published on: 1, January, 1980

Abstract: Considers the problem of annual production planning for a handloom development corporation. Despite having a large number of products, formulation leads to a knapsack problem that can be solved easily without a computer and has intuitive appeal. ... More

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