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Latest published cases

List of Latest Published Cases

  1. Introduction to the Concept of Costs

    Authors: Malya, M Meenakshi;

    Reference No: QM0149TEC Pages: 6 Published on: 1, January, 1979

    Abstract: This is a technical note that introduces the concept of relevant costs for decisionmaking. Examples are provided. ... More

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  2. Southern Chemicals and Pharmaceuticals Limited

    Authors: Agarwal, S P;

    Reference No: F&A0327 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and bala sheet, from a list of balances. It also deals with the preparation of journal entries with respect to adjustments and additional information given, besides the list of balances. ... More

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  3. Advertising Process

    Authors: Mohan, Manendra;

    Reference No: MAR0231TEC Pages: 4 Published on: 1, January, 1979

    Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More

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  4. ABS Plastics: Marketing Strategy

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

    Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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  5. The Politics of Oil Industries in India

    Authors: Maru, R M; Umamaheswar, A R;

    Reference No: BP0153TEC Pages: 12 Published on: 1, January, 1979

    Abstract: The note describes the evolution of Government of India's policy towards foreign investment in the oil industry. It brings out the gradual change in public policy from recognition of one hundred per cent foreign investment to a gradual nationalization of oil-producing companies in India. The main objective is to discuss ... More

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  6. Copy Writing

    Authors: Mohan, Manendra;

    Reference No: MAR0228TEC Pages: 10 Published on: 1, January, 1979

    Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More

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  7. Handtex Corporation (A)

    Authors: Seshan, Suresh A; Balakrishnan, K;

    Reference No: F&A0335EX Pages: 4 Published on: 1, January, 1979

    Abstract: An exercise in classification of costs, with a view to understanding the basic cost terminology. Examples from the handloom sector have been given. ... More

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  8. Tez Micro Computers (B)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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  9. Are We Adequate?

    Authors: Moulik, T K;

    Reference No: CMA0476 Pages: 5 Published on: 9, July, 1979

    Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More

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  10. Prayas Fails **

    Authors: Moulik, T K;

    Reference No: CMA0477 Pages: 6 Published on: 9, July, 1979

    Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More

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  11. Dakshin Rasayana Nigam Limited

    Authors: Govindarajan, V;

    Reference No: F&A0345 Pages: 5 Published on: 1, January, 1980

    Abstract: Deals with management control in a discretionary expense centre. The setting is the company's legal department. ... More

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  12. Development of Ancillary Industry **

    Authors: Pathak, H N;

    Reference No: ECO0267TEC Pages: 9 Published on: 1, January, 1980

    Abstract: The note discusses the nature and operations of typical ancillary industries in the smallscale sector. It emphasizes the economic and managerial factors that are significant in the working of ancillary industries. It includes material on Government policy for development of ancillaries in the smallscale sector. ... More

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  13. Autoparts (Private) Limited

    Authors: Jaikumar, V;

    Reference No: F&A0341 Pages: 3 Published on: 1, January, 1980

    Abstract: Raises the issue of the impact on production when an item is repeatedly produced because of the increasing efficiency of workers due to learning (or experience). ... More

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  14. Planning the Product Mix at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0151 Pages: 3 Published on: 1, January, 1980

    Abstract: This case is intended to introduce the relevance of linear programming models to short?term production decisions in the handloom sector. It also facilitates discussion of objectives that may be in conflict, such as employment maximization and profit maximization. ... More

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  15. Mona Mini Steel: Role of Internal Audit Department

    Authors: Balakrishnan, K;

    Reference No: F&A0338 Pages: 5 Published on: 1, January, 1980

    Abstract: An introductory case in internal auditing. The role and the detailed duties and responsibilities of the internal audit department are described. The department's utility and effectiveness are the issues for discussion. ... More

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