Latest published cases

Authors: Arul, M J;

Reference No: OB0061 Pages: 6 Published on: 1, January, 1979

Abstract: Mr. Rego, a fresh post?graduate, responds to a job advertisement, and is selected for a sales job. He joins the company, completes the induction training, and goes selling. His supervisor's style of dealing with him is unacceptable to Rego. He, therefore, resigns; but not until he has "got even" ... More

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Authors: Mohan, Manendra;

Reference No: MAR0217TEC Pages: 5 Published on: 1, January, 1979

Abstract: The most important job of the advertiser is to decide what he is going to say about his product. He has to promise some special benefit to the consumer, and the selection of the right promise is very important. Consumer behaviour is activated by different motives. An advertiser has to ... More

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Authors: Mohan, Manendra;

Reference No: MAR0250TEC Pages: 5 Published on: 1, January, 1979

Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More

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Authors: Bhattacharya, C D;

Reference No: F&A0331 Pages: 3 Published on: 1, January, 1979

Abstract: Deals with the preparation of the statement of sources and application of funds and a statement of changes in working capital, along with all the supporting schedules. ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0148TEC Pages: 3 Published on: 1, January, 1979

Abstract: Describes a sheet metal cutting problem encountered by a commercial vehicle manufacturer. ... More

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Authors: Bhatt, Anil;

Reference No: BP0158TEC(A) Pages: 3 Published on: 1, January, 1979

Abstract: This and the subsequent four notes discuss the issues and processes in the area of interface between government and public undertakings. This note takes an verview of the interface and discusses the philosophy and the rationale behind government undertaking of economic enterprises. The possible areas of interface are listed. ... More

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Authors: Dholakia, Bakul H;

Reference No: ECO0264TEC Pages: 8 Published on: 1, January, 1979

Abstract: This note examines (a) functional classification of industries; (b) pros and cons of some widely used techniques of demand forecasting; and (c) some issues governing the choice of a suitable forecasting technique for different categories of industrial products. ... More

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Authors: Vora, M N;

Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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Authors: Moulik, T K;

Reference No: CMA0476 Pages: 5 Published on: 9, July, 1979

Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More

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Authors: Moulik, T K;

Reference No: CMA0477 Pages: 6 Published on: 9, July, 1979

Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0338 Pages: 5 Published on: 1, January, 1980

Abstract: An introductory case in internal auditing. The role and the detailed duties and responsibilities of the internal audit department are described. The department's utility and effectiveness are the issues for discussion. ... More

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Authors: Patel, Nitin R; Anantaram, B;

Reference No: QM0158 Pages: 2 Published on: 1, January, 1980

Abstract: Considers the problem of annual production planning for a handloom development corporation. Despite having a large number of products, formulation leads to a knapsack problem that can be solved easily without a computer and has intuitive appeal. ... More

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Authors: Jain, Abhinandan K; Vora, M N;

Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

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Authors: Pathak, H N;

Reference No: ECO0267TEC Pages: 9 Published on: 1, January, 1980

Abstract: The note discusses the nature and operations of typical ancillary industries in the smallscale sector. It emphasizes the economic and managerial factors that are significant in the working of ancillary industries. It includes material on Government policy for development of ancillaries in the smallscale sector. ... More

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