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Latest published cases

List of Latest Published Cases

  1. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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  2. Interface Between Government and Public Undertakings: An Overview (A)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(A) Pages: 3 Published on: 1, January, 1979

    Abstract: This and the subsequent four notes discuss the issues and processes in the area of interface between government and public undertakings. This note takes an verview of the interface and discusses the philosophy and the rationale behind government undertaking of economic enterprises. The possible areas of interface are listed. ... More

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  3. Measuring the Effectiveness of Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0249TEC Pages: 16 Published on: 1, January, 1979

    Abstract: This note explains the different approaches to the measurement of effectiveness of advertising. Effectiveness can be measured through pre-testing, as well as post-testing, depending on the requirements. Certain important conditions necessary for estimating the effect of advertising on sales are also given. ... More

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  4. Bharat Dyes and Chemicals Limited

    Authors: Agarwal, S P;

    Reference No: F&A0328 Pages: 10 Published on: 1, January, 1979

    Abstract: Deals with the mechanics of preparing the various books of accounts such as the cash book, sales day book, sales return book, purchase day book, purchase return book, journal proper, posting of the various transactions to the ledgers and preparation of "T" accounts, and preparation of trial balance and financial ... More

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  5. Nalanda State Small Industries Corporation Limited

    Authors: Kulkarni, G R;

    Reference No: BP0154 Pages: 6 Published on: 1, January, 1979

    Abstract: The company, sponsored jointly by the government and smallscale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More

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  6. Demand for Cotton Textiles

    Authors: Gupta, G S;

    Reference No: ECO0263 Pages: 10 Published on: 1, January, 1979

    Abstract: It is a case on demand forecasting through the regression and trend methods. The annual data for nineteen years for cotton textile demand in India and its determinants are used to analyze and project future demand for cotton textiles. It provides a review of the demand theory, and insights for ... More

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  7. Market Development Strategy for Linear Alkyl Benzene

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0244 Pages: 8 Published on: 1, January, 1979

    Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More

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  8. Yarn Purchase at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0157 Pages: 3 Published on: 1, January, 1979

    Abstract: This case is intended to illustrate the complexities of purchasing a commodity in a market with sizeable fluctuations. ... More

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  9. Prayas Fails **

    Authors: Moulik, T K;

    Reference No: CMA0477 Pages: 6 Published on: 9, July, 1979

    Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More

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  10. Are We Adequate?

    Authors: Moulik, T K;

    Reference No: CMA0476 Pages: 5 Published on: 9, July, 1979

    Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More

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  11. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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  12. Planning the Product Mix at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0151 Pages: 3 Published on: 1, January, 1980

    Abstract: This case is intended to introduce the relevance of linear programming models to short?term production decisions in the handloom sector. It also facilitates discussion of objectives that may be in conflict, such as employment maximization and profit maximization. ... More

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  13. Marketing Research Designs: A Note

    Authors: Jain, Abhinandan K;

    Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

    Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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  14. Gujarat Steel Tubes Limited

    Authors: Gupta, Ramesh; Kuchhal, S C; Pola, Kumaran;

    Reference No: F&A0342 Pages: 3 Published on: 1, January, 1980

    Abstract: Discusses the considerations behind the bonus and dividend policy decisions, the complexities of these decisions, and their inter-dependence,more so in a profit declining situation. The implications of bonus decisions on future dividend policies are also illustrated. ... More

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  15. Long Term Production Planning at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0158 Pages: 2 Published on: 1, January, 1980

    Abstract: Considers the problem of annual production planning for a handloom development corporation. Despite having a large number of products, formulation leads to a knapsack problem that can be solved easily without a computer and has intuitive appeal. ... More

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