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Latest published cases

List of Latest Published Cases

  1. BiharTimes.com (A)

    Authors: Sinha, Piyush Kumar; Abhishek;

    Reference No: MAR0411(A) Pages: 10 Published on: 14, December, 2009

    Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More

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  2. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

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  3. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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  4. Ganguly International Limited

    Authors: Agarwalla, Sobhesh Kumar;

    Reference No: F&A0486 Pages: 4 Published on: 21, September, 2010

    Abstract: The case helps students in integrating three financial statements and provides an opportunity to prepare a statement of cash flows using two sequential balance sheets. It covers transactions relating to issue of shares and debentures, depreciation, refundable and non-refundable security deposits, provision for doubtful debts, goods distributed free of cost, ... More

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  5. The Pomegranate Story

    Authors: Agarwal, Anurag K;

    Reference No: BP0334 Pages: 10 Published on: 22, September, 2010

    Abstract: This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, ... More

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  6. Right to Food, SC and PIL

    Authors: Agarwal, Anurag K;

    Reference No: BP0335 Pages: 8 Published on: 29, October, 2010

    Abstract: In the last six decades since India adopted the Constitution in 1950, it has not been easy to secure to all its citizens social justice, a cherished goal enshrined in the Preamble to the Constitution. Time and again, public-spirited persons, either individually or through social action groups, have raised their voice. ... More

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  7. Introducing Some Sociological Terms for a Study of the Socio-Political Environment

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0015TEC Pages: 6 Published on: 19, November, 2010

    Abstract: This note provides a very brief introduction to some of the sociological terms and concepts used in discussions on the socio-political environment. It is primarily meant for the use of the students of the course Socio-cultural Environment of Business, offered at the Indian Institute of Management, Ahmedabad. However, it can ... More

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  8. Business Dispute Resolution through Arbitration: Deep Roots in Ancient Indian Culture

    Authors: Agarwal, Anurag K;

    Reference No: BP0343TEC Pages: 5 Published on: 15, November, 2011

    Abstract: Arbitration, the chosen method of business dispute resolution, has deep roots in ancient Indian culture. The 'gram panchayat' has been popular in Indian villages. People gave the status of God to the 'Panch', as has been detailed in the evergreen story 'Panch Parmeshwar' by Munshi Premchand. There are many instances ... More

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  9. Generalized Linear Model Using R

    Authors: Jha, Jitendra;

    Reference No: QM0255TEC Pages: 14 Published on: 30, November, 2011

    Abstract: The aim of this technical note is to discuss the Generalized Linear Model (GLM) with examples through the software R. GLM has wide scope and includes Binary logistic regression, Poisson, Gamma, Inverse Gaussian and Multiple Linear Regression with Gaussian error. We have discussed binary logistic regression (BLR) and Poisson regression ... More

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  10. PDEs in Finance -I: Mathematics of the Black-Scholes-Merton PDE

    Authors: Virmani, Vineet;

    Reference No: F&A0492TEC Pages: 35 Published on: 9, February, 2012

    Abstract: This technical note lays out the necessary mathematics for understanding the Black-Scholes-Merton Partial Differential Equation. ... More

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  11. Law and Ethics

    Authors: Agarwal, Anurag K;

    Reference No: BP0345TEC Pages: 11 Published on: 20, July, 2012

    Abstract: Are law and ethics different? Is law necessarily ethical? Are all ethical acts legal? These are questions a business manager is confronted with while making business decisions. What is the price he is supposed to pay when he fails to comply legally and/or ethically? Should he care for ethical ... More

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