Latest published cases

Authors: Jain, Abhinandan K; Saha, Jahar;

Reference No: MAR0317(A) Pages: 15 Published on: 18, August, 1998

Abstract: A-One Starch Products Limited was established in the late thirties. It was a member of a large business group, and had been manufacturing starch and its derivatives for many diverse industries. It was the acknowledged industry leader for its "technology and product quality". The case describes the corn wet milling ... More

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Authors: Rao, V Venkata;

Reference No: CISG0048EX Pages: 6 Published on: 18, August, 1998

Abstract: This set of Excercises consists of five simple problems, to be solved by beginners, on a data management package such as dBASE, FoxPro or Access. The problems require a straightforward application of features like updating a master file with a transaction file, after setting a relationship between them. The problems ... More

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Authors: Banerjee, Bibek; Raghuram, G;

Reference No: MAR0312(B) Pages: 13 Published on: 5, August, 1998

Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

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Authors: Banerjee, Bibek; Raghuram, G;

Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998

Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

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Authors: Singh, J P;

Reference No: IMG0015EX Pages: 7 Published on: 31, July, 1998

Abstract: Asian Toys faces the unfortunate situation of closing down its operations owing to injuries caused by the use of its products, by children, and the resultant adverse publicity. However, the key issues are product recall, compensation to victims, and the extent of information to be released to Public. Asian Toys ... More

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Authors: Rao, V Venkata;

Reference No: CISG0046EX Pages: 3 Published on: 24, July, 1998

Abstract: This consists of a set of seven problems meant as Excercises for learners of spreadsheet software at a beginning level. ... More

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Authors: Mukhopadhyay, Sipra;

Reference No: MAR0316 Pages: 13 Published on: 25, June, 1998

Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More

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Authors: Mukhopadhyay, Sipra;

Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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Authors: Raghuram, G;

Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

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Authors: Jain, Rekha; Raghuram, G; Bhatt, Gunjan;

Reference No: PSG0075EX(B) Pages: 22 Published on: 27, May, 1998

Abstract: In 1992, the Department of Telecom (DOT) announced provisional selection of bidders for licensing the operation of cellular mobile telephone services in the four metropolitan cities. This case deals with a legal saga that Hutchison Max Telecom Pvt. Ltd. (HMTP) underwent between January 1993 and October 1994. This case focuses on the implications ... More

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Authors: Jain, Rekha; Raghuram, G; Bhatt, Gunjan;

Reference No: PSG0075EX(A) Pages: 19 Published on: 27, May, 1998

Abstract: Faced with a huge and growing unmet demand, the government decided to open the telecom sector for private participation in the mid 1980s. Tenders were invited, in 1992 from Indian companies to bid for franchises of cellular mobile services in the metropolitan cities. This case focuses on the issue that Hutchison ... More

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Authors: Banerjee, Bibek; Raghuram, G;

Reference No: PROD0241(C) Pages: 5 Published on: 13, May, 1998

Abstract: This case focuses on the optimal service level and buffer stock determination for a lubricant manufacturer, faced with a competitive market, at an intermediate stage in the supply chain. ... More

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Authors: Manikutty, S; Raghuram, G;

Reference No: BP0294 Pages: 29 Published on: 1, May, 1998

Abstract: The vision of Airfreight Limited (AFL) was to be an acknowledged leader in providing world class "Integrated Logistics Solutions" (ILS). The company was a family business involving clearing and forwarding, dating from 1867. AFL came formally into existence in 1945. In 1979, a tie-up with DHL Worldwide Express permitted AFL to introduce in ... More

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