Reference No: MAR0359(E)Pages: 12Published on: 21, December, 2004
Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More
Reference No: PSG0096(A)Pages: 9Published on: 17, December, 2004
Abstract: The Sri Venkateswara temple at Tirumala, Andhra Pradesh, is the
most popular temple in India. With an expected annual traffic of
nearly 20 million, average daily traffic above 50,000 and an average
annual growth rate of 7%, managing the pilgrim flow presents
a tremendous challenge to the temple management authorities. The TTD management ... More
Reference No: MAR0358(C)Pages: 9Published on: 8, November, 2004
Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More
Reference No: PSG0095Pages: 10Published on: 4, November, 2004
Abstract: Mhow Ghatabillod road was a critical link connecting growing industrial areas around Indore in Madhya Pradesh. The condition of the road was poor. There was an urgent need to improve the road. Madhya Pradesh State Industrial Development Corporation Limited decided to develop the project on a Build, Operate and Transfer ... More
Reference No: BP0299Pages: 32Published on: 28, October, 2004
Abstract: The case describes the vision of Dr. Venkataswamy, the founder of Aravind Eye Hospital at Madurai, Tamilnadu, and the history of its development of places the present activities of what has grown into an eye care system in the context of the eye problems in India especially blindness. The ability ... More
Reference No: PROD0264Pages: 33Published on: 18, October, 2004
Abstract: The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by expanding the scope of its offer to a third party logistics service provider. ... More
Reference No: MAR0354TECPages: 19Published on: 6, October, 2004
Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More
Reference No: CISG0082Pages: 24Published on: 13, September, 2004
Abstract: The case discusses evolution of ?Knowledge Management initiatives in Infosys Technologies Limited. The organizational process, structure and design, schemes for investigation and technology architecture have been discussed. ... More
Reference No: CISG0081Pages: 23Published on: 13, September, 2004
Abstract: The case explains the process of implementing knowledge management in an organization. Emphasis is on motivating people to participate in the movement through the use of formal reward system. ... More
Reference No: PROD0260(D)Pages: 4Published on: 1, September, 2004
Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More
Reference No: PROD0260(B)Pages: 10Published on: 1, September, 2004
Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More
Reference No: PROD0260(C)Pages: 10Published on: 1, September, 2004
Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More
Reference No: PROD0260(A)Pages: 17Published on: 1, September, 2004
Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More
Reference No: F&A0471Pages: 6Published on: 23, August, 2004
Abstract: Differentiating the strategic cost variance from the traditional standard cost variances and identifying the controllable and non-controllable variances along with special treatment for managed cost in interpreting the variances. ... More
Reference No: F&A0470EXPages: 27Published on: 19, August, 2004
Abstract: The case is written in the context of its IPO (Initial Public Offering). The case describes the contractual arrangement put in place by Petronet and its business environment. Petronet has been created by the Government of India as a joint venture/private sector entity to facilitate LNG imports in India. ... More
