The Sri Venkateswara temple at Tirumala, Andhra Pradesh, is the most popular temple in India. With an expected annual traffic of nearly 20 million, average daily traffic above 50,000 and an average annual growth rate of 7%, managing the pilgrim flow presents a tremendous challenge to the temple management authorities. The TTD management is working on providing the services in the best manner. However, the executives of TTD feel that there is still a better scope of improvement. The case provides various facts about TTD, like amount of pilgrims visiting the temple, services and facilities provided by the management, revenue generation, etc, that would help generate a strategy to enable greater satisfaction to the pilgrims.