Reference No: MAR0273Pages: 22Published on: 1, January, 1980
Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the well known companies. ... More
Reference No: CMA0476Pages: 5Published on: 9, July, 1979
Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More
Reference No: CMA0477Pages: 6Published on: 9, July, 1979
Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More
Reference No: MAR0240Pages: 3Published on: 1, January, 1979
Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More
Reference No: MAR0207(A)Pages: 13Published on: 1, January, 1979
Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More
Reference No: MAR0228TECPages: 10Published on: 1, January, 1979
Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More
Reference No: BP0143Pages: 16Published on: 1, January, 1979
Abstract: Zuari Agro Chemicals Limited, designed, engineered, and constructed by one of the most experienced engineering organizations in the world, and employing the most modern technology for producing chemical fertilizers, faced a closure threat immediately after a few months of starting operations when the effluent discharged by the plant, polluted water ... More
Reference No: ECO0258TECPages: 21Published on: 1, January, 1979
Abstract: This note discusses the characteristics, specification, estimation, testing and uses of econometric models. The various aspects are illustrated through the example of the tea demand model for India. ... More
Reference No: F&A0331Pages: 3 Published on: 1, January, 1979
Abstract: Deals with the preparation of the statement of sources and application of funds and a statement of changes in working capital, along with all the supporting schedules. ... More
Reference No: QM0154Pages: 8 Published on: 1, January, 1979
Abstract: This case is concerned with setting up a relational data base management system for a hypothetical but realistic application. The application is to provide a query answering capability for a teaching institute for students, grades, courses and instructors. ... More
Reference No: MAR0250TECPages: 5 Published on: 1, January, 1979
Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More
Reference No: MAR0216TECPages: 6 Published on: 1, January, 1979
Abstract: Consumer incentives play an important part in sales promotion. They are primarily intended to boost the sales of the product or service in question. Consumer premium is probably the most important incentive technique. There are direct consumer premiums and conditional consumer premiums. Refill packs, deferred payment schemes and guarantee for ... More
Reference No: F&A0321Pages: 4 Published on: 1, January, 1979
Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More
Reference No: MAR0237TECPages: 12Published on: 1, January, 1979
Abstract: This note explains the objectives of industrial advertising and points out the differences between consumer advertising and industrial advertising. The basic form of industrial advertising may be a catalogue page, simple reminder, and testimonials, pointing out product differentials -- straightforward prestige or a pioneering approach. Apart from the press and ... More
Reference No: MAR0223Pages: 6 Published on: 1, January, 1979
Abstract: A new marketing director of a medium sized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More
