Reference No: MAR0220TECPages: 11Published on: 1, January, 1980
Abstract: There is a set of ingredients that have to be blended in order to accomplish marketing objectives. Advertising is one of the several forces contributing to awareness, comprehension, conviction and action. Other factors will vary, depending on whether it is a consumer or industrial product. Advertising decisions have to be ... More
Reference No: CMA0476Pages: 5Published on: 9, July, 1979
Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More
Reference No: CMA0477Pages: 6Published on: 9, July, 1979
Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More
Reference No: BP0143Pages: 16Published on: 1, January, 1979
Abstract: Zuari Agro Chemicals Limited, designed, engineered, and constructed by one of the most experienced engineering organizations in the world, and employing the most modern technology for producing chemical fertilizers, faced a closure threat immediately after a few months of starting operations when the effluent discharged by the plant, polluted water ... More
Reference No: MAR0240Pages: 3Published on: 1, January, 1979
Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More
Reference No: MAR0230TECPages: 15Published on: 1, January, 1979
Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More
Reference No: MAR0250TECPages: 5 Published on: 1, January, 1979
Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More
Reference No: F&A0333Pages: 6 Published on: 1, January, 1979
Abstract: Details the pricing problem faced by the Computer Centre at IIM Ahmedabad after installation of the PDP 11/70 computer. Pricing policies for different resources and different uses are explored. ... More
Reference No: MAR0218TECPages: 5Published on: 1, January, 1979
Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More
Reference No: ECO0258TECPages: 21Published on: 1, January, 1979
Abstract: This note discusses the characteristics, specification, estimation, testing and uses of econometric models. The various aspects are illustrated through the example of the tea demand model for India. ... More
Reference No: BP0164TECPages: 7Published on: 1, January, 1979
Abstract: This is an accompanying note for the Case Chains and Tools Manufacturing Company Private Limited (A) (BP0141) and describes the relevant conditions to be fulfilled and the procedures to be followed on: 1) industrial license, 2) technical collaboration and foreign equity, and 3) import of capital goods. ... More
Reference No: MAR0237TECPages: 12Published on: 1, January, 1979
Abstract: This note explains the objectives of industrial advertising and points out the differences between consumer advertising and industrial advertising. The basic form of industrial advertising may be a catalogue page, simple reminder, and testimonials, pointing out product differentials -- straightforward prestige or a pioneering approach. Apart from the press and ... More
Reference No: MAR0207(A)Pages: 13Published on: 1, January, 1979
Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More
Reference No: MAR0228TECPages: 10Published on: 1, January, 1979
Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More
