Reference No: CMA0050Pages: 12Published on: 1, January, 1966
Abstract: This case is to be used in continuation with the case "Grow More Fodder" Programme (CMA 0047). The manager of the dairy husbandry division of a modern dairy wishes to take up cultivation of green fodder at the village level. The problems the manager in charge of enhancement of milk production ( ... More
Reference No: ECO0009(B)Pages: 7Published on: 1, January, 1966
Abstract: The student is required to formulate an alternative approach to forecasting the demand for cotton textiles for 1965- 66 using the data given in the case, which is a sequel to Case (A). It can be used to show students the different steps needed for buildin an Econometric model for demand ... More
Reference No: F&A0019Pages: 23Published on: 1, January, 1966
Abstract: Deals with the control and reporting system in Hindustan Lever Limited. The relative contribution approach to management reporting is brought out in the case. ... More
Reference No: CMA0122Pages: 10Published on: 1, January, 1966
Abstract: One of the important policy questions being debated today is the viability of village cooperative societies. The case discusses an administrative set-up where governmental machinery is the decision maker of such issues as viability. It shows how mass prescriptions tend to ignore circumstances pertinent to individual business situations. It further ... More
Reference No: P&IR0070Pages: 8Published on: 1, January, 1966
Abstract: Labour problems arise due to shifting of a factory to a different location after expansion. The issues pertain to providing transport and housing to workmen and to adjusting their wages. ... More
Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: CMA0082Pages: 4Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement of milk. An example of an inaccessible village is given with suggestions on alternatives for transportation of milk. Opportunity gain for the village as a whole through sale of milk to the organized dairy ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: CMA0100Pages: 5Published on: 1, January, 1966
Abstract: Deals with scheduling transport of milk from different collection centres to the centralized dairy. The importance of proper scheduling is brought out, especially in the dairy industry as late delivery at the centralized dairy causes souring of milk. Participants are asked to propose the best possible scheduling of transport. ... More
Reference No: P&IR0016Pages: 18Published on: 1, January, 1966
Abstract: The case relates to problems of technological change in a textile mill and negotiations with the recognized union on increase in workload. ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: CMA0090Pages: 7Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisation viz. processing. The specific aspect covered in the case is chilling of the milk and its economics, and the alternatives for reduction of sourage. ... More
Reference No: ECO0005(D)Pages: 10Published on: 1, January, 1966
Abstract: Concerns the analysis of route profitability of the AMTS. Students are to select the appropriate method from several methods given in the case. ... More
