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Latest published cases

List of Latest Published Cases

  1. Estimation Procedure When Disturbance is Auto-correlated

    Authors: Gupta, G S; Chawla, Deepak;

    Reference No: ECO0204TEC Pages: 5 Published on: 1, January, 1975

    Abstract: Discusses the aIternative method for obtaining the Best Linear Unbiased Estimates (BLUE) of a relation having auto-correlated disturbance term. The use is illustrated through Indian data. ... More

  2. Advertisers India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

    Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

  3. The Bases of Social Influence

    Authors: Misra, Sasi B;

    Reference No: OB0068TEC Pages: 3 Published on: 1, January, 1975

    Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More

  4. Anatomy of Human Motives **

    Authors: Rao, T V;

    Reference No: OB0005TEC Pages: 5 Published on: 1, January, 1975

    Abstract: Describes thirty motives of Murray's system. These are useful while using Stern's Activities Index. ... More

  5. Workers' Participation in Decision-Making

    Authors: Saiyadain, M S; Kamat, D S;

    Reference No: P&IR0136TEC Pages: 7 Published on: 1, January, 1975

    Abstract: This technical note is an attempt to analyse the experience with the concept of participation multinational experience have been discussed and an attempt has been made to look at the relactive failure of worker's participation in decision making. ... More

  6. Tests of Imagination

    Authors: Rao, T V; Dixit, N;

    Reference No: P&IR0073 Pages: 10 Published on: 1, January, 1975

    Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More

  7. Metaverbal Messages in Personal Interactions

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

    Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

  8. Estimation Procedure When Variables are Subject to Measurement Error

    Authors: Gupta, G S; Chawla, Deepak;

    Reference No: ECO0205TEC Pages: 9 Published on: 1, January, 1975

    Abstract: Discusses the Wald method and the Instrumental Variables method of obtaining consistent estimates when variables are subject to measurement error. The merit of these methods over the Least Squares method is illustrated through their application in estimating consumption function and income determination model using Indian annual time series data for ... More

  9. Coping With Role Stress: A Framework

    Authors: Pareek, Udai;

    Reference No: OB0143TEC Pages: 4 Published on: 1, January, 1975

    Abstract: The concepts of a space on the role set are important in understanding role dynamics. While the former uses the self in the centre and all the roles an individual occupies around it, the letter uses the organizational role the individual occupies in the centre and all other organizational roles ... More

  10. The Concept of Role

    Authors: Sheth, N R;

    Reference No: OB0075TEC Pages: 3 Published on: 1, January, 1975

    Abstract: Briefly discusses the concept of role as used by scientists and sociologists and social psychologists, and the nature and causes of role conflict faced by the incumbent of social role. ... More

  11. Short Cases on Research Design

    Authors: Vora, M N;

    Reference No: MAR0137 Pages: 6 Published on: 1, January, 1975

    Abstract: Deals with three kinds of research approaches exploratory, survey and experimental. Three research problems requiring these three kinds of designs are included in caselet form. The purpose is to discuss alternative research approaches and the criteria used to match the design with the nature of the problems. ... More

  12. Job Enrichment: Prospects and Problems

    Authors: Saiyadain, M S;

    Reference No: P&IR0106TEC Pages: 7 Published on: 1, January, 1975

    Abstract: Discusses the concept of job enrichment and its relevance to Indian conditions. Independent survey results are discussed to show its importance and need, as also its limitations and the precautions one should take before implementing the job enrichment programme. ... More

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