Reference No: ECO0065(B)Pages: 11 Published on: 1, January, 1967
Abstract: To examine critically the methods employed by the marketing and production departments for planning the production and marketing operations of the company. To evolve an alternative approach which would help the company to increase its profits Performanc. ... More
Reference No: BP0023(B)Pages: 20Published on: 1, January, 1967
Abstract: The case deals with a proposal for the company to carry out a plan of expansion, on the basis of two years excellent results achieved by the new manager. The company, a small rubber rolls and paints manufacturing unit, was started as a repair shop. The problems of managing a ... More
Reference No: MAR0060Pages: 17Published on: 1, January, 1967
Abstract: The case revolves around the concept of the purchase decision making unit for industrial marketing. The participants are expected to identify the individuals of each decision making unit and their role in the purchase decision making process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More
Reference No: F&A0076Pages: 15Published on: 1, January, 1967
Abstract: Delays have occurred in the commissioning of a new plant owing to rectifications. Problems arise about how expenses incurred after completion, but before the plant is operating satisfactorily, are to be shown in the annual reports. Students, after considering the verious viewpoints, have to suggest a way. ... More
Reference No: ECO0130TECPages: 5 Published on: 1, January, 1967
Abstract: The note discusses the main issues raised by leading businessmen about the restrictive credit policy of the Reserve Bank of India in 1966. Students are expected to carefully analyze their views and prepare a suitable reply on behalf of the Reserve Bank of India. ... More
Reference No: ECO0091Pages: 11Published on: 1, January, 1967
Abstract: The case discusses the different alternative for investment at the macro level in the field of communication. The areas of investment involved in the case related to the investment in the television in the radio and the newspaper as alternative communication media. The case was used as part of problems ... More
Reference No: MAR0078Pages: 8 Published on: 1, January, 1967
Abstract: The distribution of cigarettes is effected through distributors to whom geographic zones are allocated. The terms to distributors and other levels of distribution seems to encourage inter zonal poaching and a determination of the service level from the company's point of view due to inter distributor competition. ... More
Reference No: PROD0023Pages: 15Published on: 1, January, 1967
Abstract: The case is about a production control situation??how best to utilize the limited number of specialized automatic machines for production of (7 to 10) components of about twelve different designs of a single monopoly product having a limited number of customers but with a slowly growing demand. The machines are being ... More
Reference No: ECO0005(E)Pages: 9Published on: 1, January, 1967
Abstract: To analyze the cost behaviour and operating efficiency of AMTS in light of the general manager's observations and the supporting data on fare revision. To present arguments for or against fare revision. A note on transport industry terminology is required. ... More
Reference No: F&A0023Pages: 6Published on: 1, January, 1967
Abstract: This case not only involves appraisal of the problems of accounts receivables financing by a commercial bank but also leads up to a discussion of the determinants of a sound policy for discounting accounts receivables. ... More
Reference No: OB0058(B)Pages: 10 Published on: 1, January, 1967
Abstract: The case is about the leadership behaviour of a textile mill director, depicting the various problems that come up to him and how he handles them. The case raises questions about delegation and coordination of work. ... More
Reference No: PROD0045(B)Pages: 4 Published on: 1, January, 1967
Abstract: Describes the situation prevailing in the Transport Services Corporation after some improvements in maintenance methods have been introduced. It provides necessary data for simulating the queuing model, and for determining the bottlenecks and how these could be avoided. ... More
Reference No: OB0037Pages: 9Published on: 1, January, 1967
Abstract: The case deals with the expansion and diversification of Hindustan Lever and the organizational choice that was made to meet the new demands of the situation. It also discusses the role and membership of committees in relation to organizational studies. Lastly, it describes the way a consultant studied the problem ... More
