Reference No: OB0082TECPages: 11Published on: 1, January, 1976
Abstract: The article describes an approch and part of the technology of working with groups. The major focus is in exploring how to be a person with others and not reducing them to enches and shadows of one's own self. ... More
Reference No: P&IR0119TECPages: 3Published on: 1, January, 1976
Abstract: This note discusses the process of productivity bargaining. It highlights its advantages to employers, workers and union officials. Sharing the gains of productivity and mechanics for doing it are also highlighted. ... More
Reference No: MAR0150TECPages: 3Published on: 1, January, 1976
Abstract: This note is a part of the "Techniques for Marketing Decisions"(Ref No) series. It describes a method of retail site selection based on the gravitational mode. A simple self- administered exercise is also provided. ... More
Reference No: OB0076TECPages: 4 Published on: 1, January, 1976
Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More
Reference No: MAR0148TECPages: 5 Published on: 1, January, 1976
Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More
Reference No: CMA0322TECPages: 6Published on: 8, July, 1975
Abstract: The note deals with the existing role of different trading agencies in the development of marketing strategies for sale of pesticides in Guntur district. The note provides detailed background of users and non-users of the different types of pesticides in the area and gives suggestions to improve the marketing strategy ... More
Reference No: CMA0348TEC Pages: 8Published on: 21, May, 1975
Abstract: The note reviews the basic economic concepts related to the analysis of production decisions. It introduces the reader to production functions and their analytical uses. ... More
Reference No: CMA0318TEC Pages: 6Published on: 18, April, 1975
Abstract: Reviews the literature on leadership with special reference to rural leadership. Various concepts pertaining to leadership are discussed. Certain characteristics of opinion leaders with reference to Indian rural communities are discussed. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: OB0068TECPages: 3Published on: 1, January, 1975
Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More
Reference No: P&IR0073Pages: 10 Published on: 1, January, 1975
Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More
