Reference No: MAR0124TECPages: 16 Published on: 1, January, 1974
Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More
Reference No: P&IR0004(D)Pages: 2 Published on: 1, January, 1974
Abstract: Describes the action taken by the management in terms of the agreement reached between it and the union on the action to be taken against the officers alleged to be guilty of negligence. This part brings out the involvement of various government agencies in handling a local labour dispute in ... More
Reference No: F&A0234(A)Pages: 11Published on: 1, January, 1974
Abstract: A construction company has submitted its published annual report to a bank in support of an application for additional financial assistance. A bank official analyses these reports with a view to establishing the company's profitability, liquidity and solvency, and financial policies. The case requires the use of the tools and ... More
Reference No: OB0063Pages: 4Published on: 1, January, 1974
Abstract: This case is based on a series of interviews with the chief executive of a district panchayat. It describes the various functions expected to be performed by the executive and the various types of role conflict he experiences as a result of pressures generated from the state government as well ... More
Reference No: BP0054Pages: 25Published on: 1, January, 1974
Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More
Reference No: P&IR0107TECPages: 6 Published on: 1, January, 1974
Abstract: The various sources of what is legally known as indiscipline within an organization are discussed. The note suggests that the approach to indiscipline would depend on the assumptions made by managers about its causes and consequences, and discusses the procedures for handling such problems. The latter part of the note ... More
Reference No: ECO0203TECPages: 5Published on: 1, January, 1974
Abstract: The note discusses the four alternative hypotheses about the form of the total cost function, and it infers, mathematically, the shape of the average and marginal cost curves, under different values of the coefficients, for each form of the total cost function. ... More
Reference No: F&A0223Pages: 5 Published on: 1, January, 1974
Abstract: Describes the budget formulation and settlement process arising out of the consultants' recommendations for providing the required linkage between the corporate management's expectations and the potential and opportunities perceived by the operating and executive managements. The nature of participation and involvement of all levels of management from corporate management to ... More
Reference No: OB0040Pages: 3 Published on: 1, January, 1974
Abstract: This case describes the problems arising from a district panchayat's decision to construct a percolation tank in a drought?prone village. This decision creates tension among the villagers whose lands are likely to be submerged. The case brings out the incompatibility between the engineering aspects and the socio?economic consequences ... More
Reference No: CMA0256Pages: 5Published on: 6, December, 1973
Abstract: In this case a bank managers experiences in financing farmers for agricultural production are studied. The case also poses the problem of scrutinizing loan applications supervising farm-finance operations of the bank. ... More
Reference No: CMA0260Pages: 5Published on: 6, December, 1973
Abstract: This case shows how PERT can be used in a loaning programme to reduce the time for completing the project. It also helps in planning and executing the loaning programmes more efficiently. ... More
Reference No: CMA0257Pages: 3Published on: 6, December, 1973
Abstract: Mr. Dasappa plans to start a poultry farm after retirement. He applies to Jaya Bank for a loan of Rs.26,000 for starting a farm of 1,000 birds. The bank manager, after getting the veterinary surgeon's report, recommends the loan application to the head office. The agricultural finance division of the bank ... More
