Reference No: OB0012Pages: 2Published on: 1, January, 1974
Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: PSG0026Pages: 15 Published on: 1, January, 1974
Abstract: The case discusses how a medical officer of a PHC would attempt to utilize the concepts he has learned from a management course to improve the working of his PHC. It describes the steps he would take to achieve this objective (in the context of family planning activities of a ... More
Reference No: P&IR0116TECPages: 6Published on: 1, January, 1974
Abstract: Although several methods of performance appraisal are discussed, the main thrust is on the issues and problems in appraisal. Such issues and problems as the errors of judgement, lack of relationship between evaluation and promotion, the dual role of supervisor as a judge and helper, and the training of supervisors ... More
Reference No: BP0054Pages: 25Published on: 1, January, 1974
Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More
Reference No: F&A0233(I)Pages: 16Published on: 1, January, 1974
Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More
Reference No: P&IR0004(B)Pages: 2 Published on: 1, January, 1974
Abstract: Describes the management's response to the union's threat of mass agitation if the officers alleged to be negligent are not duly punished. The management's conclusion regarding the accidents differs from that of the union, and hence it decides not to take action against the officers. The employees resort to a ... More
Reference No: F&A0229TECPages: 24Published on: 1, January, 1974
Abstract: This note discusses some aspects of the measurement of the benefits from investment and the development of criteria for choosing a project. The focus of the discussion is on how to build uncertainty about the behaviour of several key input factors underlying the projected rate of return explicitly in the ... More
Reference No: F&A0253TECPages: 29Published on: 1, January, 1974
Abstract: Deals with the concepts, techniques and procedures for inventory valuation in a manufacturing organization. The note describes the two major systems of cost accounting job and process. Also, included in the note, are the different bases of costs for inventory valuation, viz. actual versus standard cost, and direct or variable ... More
Reference No: ECO0174Pages: 7 Published on: 1, January, 1974
Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of cost benefit analysis of advertisement expenditure. ... More
Reference No: P&IR0055(A)Pages: 12Published on: 1, January, 1974
Abstract: Describes the process of computerization and its organizational implications in an industrial undertaking. In Part A, the management's decision to install a computer and its acceptance at various managerial levels are brought out in a historical perspective. Part B describes the effects of computerization on industrial relations in the organization. ... More
Reference No: P&IR0068(A)Pages: 7Published on: 1, January, 1974
Abstract: Reviews events in Indian Railways from February to June 1974. It raises some structural and process issues in the industrial relations system in Indian Railways. The role of the government as an employer is highlighted. ... More
Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
