Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: QM0052Pages: 7 Published on: 1, January, 1975
Abstract: This case deals with estimating credit needs and examining the relationship between the credit needs and the operational decisions of procurement, milling and sales. The optimal purchase, production and sales decisions can be made with the help of linear programming. ... More
Reference No: QM0071Pages: 30Published on: 1, January, 1975
Abstract: The case deals with a proposed pineapple-processing factory in North east India that was to be the largest of its kind when completed. The case sets out details of environmental constraints, procurement of raw material, investment analysis, and so on. A feasibility report by consultants supplemented by data from Indian ... More
Reference No: P&IR0009Pages: 17Published on: 1, January, 1975
Abstract: The case refers to a public utility organization where the union had given notice for termination of the existing wage agreement. Since the two parties could not come to a bilateral agreement, the conciliation officer tried to mediate. The process of conciliation is described in the case. Students are expected ... More
Reference No: F&A0262Pages: 20Published on: 1, January, 1975
Abstract: The introduction of corporate planning in Indian Railways, the largest public undertaking in country, has been described in detail. This case should be used jointly with the note Indian Railways [F&A0261], which highlights the operational characteristics of the Indian Railways and the problems faced in the planning process. ... More
Reference No: F&A0277Pages: 12Published on: 1, January, 1975
Abstract: The case focuses on financial planning in the small scale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More
Reference No: MAR0133TECPages: 17 Published on: 1, January, 1975
Abstract: This note reviews media planning models up to the year 1972. The review has been done keeping in view the requirements of practitioners in India. Suggestions for further model building in this area have been incorporated. ... More
Reference No: F&A0266Pages: 9 Published on: 1, January, 1975
Abstract: Deals with the issues involved in the amalgamation of the Bank of Baroda Limited with Mahindra Ugine Steel Company, particularly those relating to the worth and value of BOB shares in exchange for shares of MUSCO. ... More
Reference No: P&IR0073Pages: 10 Published on: 1, January, 1975
Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More
Reference No: OB0075TECPages: 3Published on: 1, January, 1975
Abstract: Briefly discusses the concept of role as used by scientists and sociologists and social psychologists, and the nature and causes of role conflict faced by the incumbent of social role. ... More
Reference No: F&A0260TECPages: 17Published on: 1, January, 1975
Abstract: This technical note sets out the basis for differentiating the mode, manner and mechanics of planning and control at different levels of management and the framework within which such systems can be designed. ... More
