Latest published cases

Authors: Murthy, K R S;

Reference No: BP0061(A) Pages: 22 Published on: 1, January, 1975

Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More

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Authors: Khurana, Rakesh; Dehadrai, Anant P;

Reference No: MAR0135TEC Pages: 4 Published on: 1, January, 1975

Abstract: Discusses delivery terms for computing trade prices, and are normally included in sales quotations which specify not only the price of the merchandise but also the conditions of sale. ... More

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Authors: Patel, Nitin R;

Reference No: QM0051(A) Pages: 7 Published on: 1, January, 1975

Abstract: Describes the situation a municipal corporation faces while computerizing some of its operational systems. The application areas are described in sufficient detail so that costs and benefits of each can be estimated. ... More

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Authors: Malya, M Meenakshi; Saha, Jahar;

Reference No: QM0058 Pages: 5 Published on: 1, January, 1975

Abstract: Investment alternatives under uncertainty in a personal situation are discussed. The opportunity rate of return can be illustrated along with the concept of choice of criterion for decision making under uncertainty. ... More

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Authors: Sarkar, N N; Kannan, D S;

Reference No: QM0078TEC Pages: 7 Published on: 1, January, 1975

Abstract: Gives some wellknown and commonly used procedures in tests of hypotheses. Emphasis has been placed on tests based on the normality assumption. ... More

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Authors: Vora, M N;

Reference No: MAR0285(D) Pages: 52 Published on: 1, January, 1975

Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More

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Authors: Desai, G M; Dhandhere, N V;

Reference No: CMA0299TEC Pages: 5 Published on: 1, January, 1975

Abstract: The note deals with issues which are often discussed in terms of a false dichotomy of agriculture versus industrial development. Though economic development leads to a decline in the relative importance of the agricultural sector, it plays a crucial role in the process of developing an underdeveloped country by making ... More

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Authors: Vora, M N;

Reference No: MAR0143TEC Pages: 9 Published on: 1, January, 1975

Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More

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Authors: Sarkar, N N; Vishwanath, Maya; Raghavachari, M;

Reference No: QM0067TEC Pages: 16 Published on: 1, January, 1975

Abstract: This note deals with different techniques of factor analysis and their usefulness in business market research and other fields. ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0168 Pages: 19 Published on: 1, January, 1975

Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More

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Authors: Seshan, Suresh A;

Reference No: F&A0267(B) Pages: 1 Published on: 1, January, 1975

Abstract: These cases provide a list of the items (with figures) that appear in the company's balance sheet and profit and loss statement. Students are required to classify these items and prepare financial statements. ... More

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Authors: Rao, T V;

Reference No: OB0002 Pages: 1 Published on: 1, January, 1975

Abstract: This is one of a series of cases describing the career background of a high?achievement oriented small industry entrepreneur. It is useful for studying the behaviour background of small industry entrepreneurs. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0131TEC Pages: 8 Published on: 1, January, 1975

Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More

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Authors: Agarwal, Rakesh; Jayaraman, N; Rao, D S H; Thomas, K S; Bhattacharyya, S K;

Reference No: F&A0262 Pages: 20 Published on: 1, January, 1975

Abstract: The introduction of corporate planning in Indian Railways, the largest public undertaking in country, has been described in detail. This case should be used jointly with the note Indian Railways [F&A0261], which highlights the operational characteristics of the Indian Railways and the problems faced in the planning process. ... More

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