Latest published cases

Authors: Kulkarni, G R;

Reference No: BP0096TEC Pages: 8 Published on: 1, January, 1976

Abstract: The note identifies and discusses the different instruments through which the government and the Parliament ensure accountability and control over the managements of public sector undertakings in India. ... More

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Authors: Dholakia, Bakul H;

Reference No: ECO0221TEC Pages: 5 Published on: 1, January, 1976

Abstract: Describes the main features of the Prime Minister's new economic programme, announced on 1st July 1975. Also, tries to relate the new economic programme with the national programme of minimum needs incorporated in the Fifth Plan. Makes a brief critical appraisal of both. ... More

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Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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Authors: Garg, Pulin K; Parikh, Indira J;

Reference No: OB0079TEC Pages: 7 Published on: 1, January, 1976

Abstract: The note attempts to identify and explore individual and organizational role processes. How the role processes set by the broader cultural milieu, which the individual internalizes in his growth process, influence the emergence of the organizational processes is also discussed. ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

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Authors: Shamihoke, A C; Rama Rao, T P;

Reference No: QM0077TEC Pages: 8 Published on: 1, January, 1976

Abstract: Provides a general introduction to a) linear and binary search techniques, and b) selection, exchange, shell, insertion, radix and merge sorting techniques. ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0282 Pages: 30 Published on: 1, January, 1976

Abstract: Building Products Limited (a company with 65% foreign ownership of equity) is a major producer of asbestos-based products in the country. The product is currently very profitable, but viewed as "mature" by the new managing director. The company has accumulated large liquid funds out of its past profits. It has ... More

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Authors: Kamat, D S;

Reference No: OB0151(B)TEC Pages: 2 Published on: 1, January, 1976

Abstract: The Part B of the note consists of the evaluation of the recommendation made by the study groups on Labour legislation appointed by the National Commission on Labour. ... More

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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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Authors: Papola, T S; Padmanabhan, R;

Reference No: ECO0212TEC Pages: 15 Published on: 1, January, 1976

Abstract: The note reviews the rationale and evolution of the industrial licensing policy in India. The various objectives of licensing are stated, and performance is then evaluated in terms of these objectives. The limitations of the licensing tool for meeting some of these objectives such as prevention of concentration, regional dispersal, ... More

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Authors: Sachdeva, P S;

Reference No: P&IR0056(A) Pages: 6 Published on: 1, January, 1976

Abstract: Premier Bank was nationalized in 1969 and grew rapidly between 1969 and 1972. The bank's activities were diversified and expanded to cover more areas, particularly rural. Over 2,500 new employees were added and 300 new branches opened in 1970-72. A major reorganization of the organizational structure was also done so that the work could be ... More

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Authors: Ranganathan, C; Sah, Raaj;

Reference No: ECO0229TEC Pages: 6 Published on: 1, January, 1976

Abstract: Questions have been repeatedly raised on the possible impact of price control policies of the government on location, investment, size, choice of technology, efficiency, and growth of industries. While not minimizing the importance of other questions, this paper concentrates on the impact of price control policies on location of the ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

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