Reference No: MAR0214TECPages: 3Published on: 1, January, 1976
Abstract: This note is a part of the series, "Techniques for Marketing Decisions." It describes an approach to quoting the most appropriate price in a competitive bidding situation. ... More
Reference No: BP0081(B)Pages: 15Published on: 1, January, 1976
Abstract: This case follow upon the Punjab National Bank (AR) (BP0081) case, describing the changes that were introduced by Mr Prakash Tandon, Chairman and Managing Director of Punjab National Bank, in organization, budgeting, personnel, culture, public relations and publicity, and performance. The case sets the stage for an evaluation of the ... More
Reference No: P&IR0052(B)Pages: 4 Published on: 1, January, 1976
Abstract: This case is a sequence to National Utility Corporation (A) P&IR0052. It discusses the process of management- union negotiations. The output of the process is also covered. The case may be used as the second part of a two- part collective bargaining exercise. ... More
Reference No: ECO0224TECPages: 7 Published on: 1, January, 1976
Abstract: The note describes how Marx related simple economic concepts to the analysis of the process of development under capitalism. He pointed out that the capitalist system would develop certain internal contradictions, ultimately resulting in the collapse of the system itself, and giving way to socialism. The note includes explanation of ... More
Reference No: OB0042Pages: 2 Published on: 1, January, 1976
Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More
Reference No: MAR0148TECPages: 5 Published on: 1, January, 1976
Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More
Reference No: QM0059Pages: 5 Published on: 1, January, 1976
Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More
Reference No: MAR0172Pages: 11Published on: 1, January, 1976
Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More
Reference No: OB0099TEC(Part I & II)Pages: 5, 4Published on: 1, January, 1976
Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More
Reference No: QM0100(A)Pages: 5Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: F&A0286TECPages: 20Published on: 1, January, 1976
Abstract: Shareholders, banks, financial institutions, internal management, government and others can usefully analyze the financial information contained in financial reports and statements. A commonly used technique for analyzing financial reports and statements is the ratio analysis technique. The note describes the concept of ratios, various types of ratios, effective use of ... More
Reference No: QM0107Pages: 12Published on: 1, January, 1976
Abstract: The case is mainly a transport problem. There are three factories delivering three product groups to twenty- three warehouses. The solution calls for an optimization of total costs for the company, taking into account the production constraints at each factory, the local demand, and the export needs. The data problems ... More
Reference No: PSG0003Pages: 8Published on: 1, January, 1976
Abstract: This case outlines the problems of an Auxiliary Nurse Midwife
(ANM) in motivating new couples for acceptance of family planning.
Her targets in the new plan are nearly two and a half times
the target of the previous years, and six times her achievement of
last year. She consulted The ... More
