Latest published cases

Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0111(A) Pages: 15 Published on: 1, January, 1977

Abstract: Provides the background to the appointment of a part-tim Chairman of an ailing public sector company. ... More

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Authors: Bijapurkar, Ashoke; Mote, V L;

Reference No: MAR0160TEC Pages: 69 Published on: 1, January, 1977

Abstract: The note gives details of the cotton textile industry in India, relating to the product profile, industry structure, manufacturing process, distribution of textiles and the cost profitability and financial structure of the cotton textile industry in India. ... More

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Authors: Manendra Mohan;

Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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Authors: Mote, V L; Saha, Jahar; Shah, B G;

Reference No: QM0117(B) Pages: 11 Published on: 1, January, 1977

Abstract: The professors send a proforma in which data should be collected. The dalal expresses some doubts about the usefulness of the data requested. The professors clarify these doubts, and receive the data needed for the analysis. The case ends with all the information needed to make product-wise decisions for ... More

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Authors: Monappa, Arun;

Reference No: OB0148EX Pages: 6 Published on: 1, January, 1977

Abstract: This is a training exercises based on the In basket method. The exercise gives the participants a simulated experience of decision making with limited data generalizations are then made by way of feedback to help improve one's decision making ability, especially in the personnel field. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977

Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More

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Authors: Ranganathan, C;

Reference No: ECO0225TEC Pages: 15 Published on: 1, January, 1977

Abstract: Gives a broad picture of the objectives and targets set in each Plan and the corresponding achievements of each Plan. It shows how the objectives and targets have changed from Plan to Plan and the degree of achievement in each Plan. It is to understand how the objective and target ... More

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Authors: Balakrishnan, K;

Reference No: F&A0306 Pages: 2 Published on: 1, January, 1977

Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units?revenue, profit, and contribution. ... More

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Authors: Wadhva, C D;

Reference No: ECO0241 Pages: 2 Published on: 1, January, 1977

Abstract: The case presents the problem of working out the rates to be quoted by Victory Exports Pvt. Ltd. for supplying aluminium poles to Iraq. It is a trial order. It requires the application of the principles of export pricing and knowledge of the working of the foreign exchange market where ... More

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Authors: Menon, C D;

Reference No: BP0102 Pages: 7 Published on: 1, January, 1977

Abstract: The case traces the life of an individual who runs away from home, is employed as a domestic servant and enters industry. His interactions with top management and two different types of personnel managers, and his emergence and eclipse as a trade union leader are traced. ... More

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Authors: Satia, J K;

Reference No: PSG0021 Pages: 4 Published on: 1, January, 1977

Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More

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Authors: Mehta, S C;

Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

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Authors: Sheth, Shanti; Raghavachari, M;

Reference No: QM0080 Pages: 6 Published on: 1, January, 1977

Abstract: Studies Gujarati housewives' choice of cooking media, and is based on their answers to a questionnaire. Students are required to analyse the data to find out the housewives' preference for cooking media in a locality of Ahmedabad. ... More

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