Reference No: PROD0308Pages: 29Published on: 19, March, 2016
Abstract: Cummins Generator Technologies India Limited (CGTIL) was in the process of setting up a world-class factory at Ranjangaon based on "lean" production principles. The project team, however, went a step ahead and married "green" with "lean". While lean is about taking the system inefficiencies out, the green is about harmony ... More
Reference No: CISG0132Pages: 10Published on: 17, March, 2016
Abstract: Computerization of a government department is a very challenging process as it involves multiple stakeholders and power centers. Stakeholder identification as well as designing a system specific to the needs of a particular department can be a complex process. The computerization of police department in WKSWI was initiated in mid 90’ ... More
Reference No: MAR0478TECPages: 13Published on: 17, March, 2016
Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More
Reference No: OB0221Pages: 8Published on: 16, March, 2016
Abstract: The case is about a micro to small manufacturing setup, Microsign, which has been in existence for the last thirty five years. Microsign has been growing year on year and generates a modest revenue of a little over 50 million. It proudly delivers highest quality products to its clients. The feature ... More
Reference No: MAR0481(B)Pages: 17Published on: 11, March, 2016
Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More
Reference No: MAR0481(A)Pages: 18Published on: 11, March, 2016
Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he ... More
Reference No: MAR0482EX_GamePages: 11Published on: 11, March, 2016
Abstract: What are the dynamics of channel relations? How do channel members in a marketing channel align themselves? In this simulation, participants discover what makes channel entities powerful, how they leverage this power and what for. This is a negotiation simulation for the classroom in which participants learn through role-playing and ... More
