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Latest published cases

List of Latest Published Cases

  1. Introducing a New Postal Registration Service**

    Authors: Mehta, S C; Kulkarni, A R;

    Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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  2. Industrial Marketing Environment

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0206TEC Pages: 20 Published on: 1, January, 1978

    Abstract: Gives a set of tables that will be useful in analyzing the industrial vis-a-vis the consumer industry. It briefly explains the tables, and the exercises that can be worked out. ... More

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  3. H.K. Industries Limited

    Authors: Menon, C D;

    Reference No: BP0130 Pages: 13 Published on: 1, January, 1978

    Abstract: The case traces the domestic enquiry into the charge against a delinquent employee through the stages of preliminary investigation, charge sheet, recording of evidence, and findings of the enquiry officer culminating in punishment. ... More

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  4. Drexel Pharmaceuticals and Chemicals Company (B)

    Authors: Issac, Akkanad M;

    Reference No: PROD0142(B) Pages: 13 Published on: 1, January, 1978

    Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More

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  5. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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  6. IADP: Objectives and Organizational Structure **

    Authors: Sah, D C; ;

    Reference No: CMA0456 Pages: 17 Published on: 17, December, 1977

    Abstract: The case describes the genesis of the Intensive Agricultural District Programme (IADP), introduced in 1960-61, covering programme objectives and strategy, and organizational design proposed under the programme. Based on empirical data, the case further provides the organizational structure as in operation in two districts. ... More

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  7. Selective View of Rural Markets in India

    Authors: Mathur, D P; Gupta, V K; ;

    Reference No: CMA0458TEC Pages: 35 Published on: 14, December, 1977

    Abstract: The note deals with structural and changing aspects of rural markets in India. It also attempts to focus some of the distinguishing features of rural households. ... More

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  8. Technology and Its Assessment

    Authors: Srivastava, U K;

    Reference No: CMA0454TEC Pages: 15 Published on: 25, November, 1977

    Abstract: Deals with various concepts relating to technology (intermediate technology, appropriate technology, modern technology, obsolete technology, high and low technology, etc.) and steps involved in technology assessment. The steps in technology assessment are illustrated with a few examples. ... More

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  9. Techno-economic Feasibility: Rice-bran Solvent Extraction Unit in Gurdaspur (Punjab)

    Authors: Srivastava, U K;

    Reference No: CMA0455 Pages: 21 Published on: 25, November, 1977

    Abstract: The case deals with the feasibility of setting up an agro-industrial unit. It covers all the variables that need to be looked into for examining the financial and economic viability of the enterprise. ... More

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  10. Post-Disbursement and Follow up of Loans

    Authors: Srivastava, U K;

    Reference No: CMA0453TEC Pages: 4 Published on: 25, November, 1977

    Abstract: The note deals with the post-disbursement and follow up measures taken by term-lending institutions (IDBI, IFCI and ICICI) for achieving the objectives of the loan and also to ensure repayment. ... More

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  11. Rattangarh Gramodhyog Mandal

    Authors: Moulik, T K;

    Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

    Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

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  12. Jounti Farmers **

    Authors: Moulik, T K;

    Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

    Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

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  13. Getting Refinance for a Scheme for Laying Underground Pipes

    Authors: Ranade, C G;

    Reference No: CMA0449 Pages: 9 Published on: 12, September, 1977

    Abstract: The case deals with the interphasing between the Agricultural Refinance and Development Corporation (ARDC) and a commercial bank when the latter submits a scheme for refinance to the former. The case poses some questions which reflect the importance of the scrutiny of the scheme made by ARDC and the merits ... More

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  14. Fixation of Wheat Procurement Price For The Marketing Year 1977-78

    Authors: Chokshi, S N; ;

    Reference No: CMA0448 Pages: 22 Published on: 20, August, 1977

    Abstract: The case deals with the problem of fixation of procurement prices of wheat at the highest policy-making level in the country. ... More

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  15. Review of Strategies of Rural Development

    Authors: Gupta, Ranjit;

    Reference No: CMA0445 Pages: 8 Published on: 16, August, 1977

    Abstract: This case discusses the strategies of rural development in India pursued since the 1950s. These have been influenced by two distinct schools of thought. The first advocates profound structural changes, particularly those in land relationship, to promote growth with justice, and the second, advocates the need for tackling the immediate ... More

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