Reference No: MAR0272TECPages: 8Published on: 1, January, 1982
Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More
Reference No: F&A0353Pages: 3Published on: 1, January, 1982
Abstract: The case is meant to illustrate the basic concepts of inventory management. Some knowledge of EOQ is necessary. It throws light on variable lead times, discount on items purchased, and the two systems of managing inventory? the continuous review and the periodic review systems. ... More
Reference No: PROD0173TECPages: 14Published on: 1, January, 1982
Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More
Reference No: QM0176TECPages: 3Published on: 1, January, 1982
Abstract: Outlines key issues in managing the process of replication in development programmes. It refers to questions about content and context of replication; roblems of moving from projects to programmes; and issues related to the transfer of learning from one to the other. ... More
Reference No: PSG0047(B)Pages: 10 Published on: 1, January, 1982
Abstract: The cases Antyodaya (A) and (B) present the experience of planning and implementing a target group specific development programme of a state government. The cases highlight the positive features in the implementation of the programme and raise questions about its design in the context of the kind of beneficiaries, the ... More
Reference No: MAR0268(A)Pages: 7Published on: 1, January, 1982
Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decision making (with regard to pricing) of the company, bases of competition used by ... More
Reference No: CMA0555(B)Pages: 6Published on: 1, January, 1982
Abstract: Deals with the problems of selection of an alternative in rice processing from: 1) The existing processing system with its large number of hullers; and 2) A modern processing system with modern rice mills having a milling capacity of two tonnes of paddy per hour. ... More
Reference No: PSG0045Pages: 16Published on: 1, January, 1982
Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More
Reference No: PROD0175(E)TECPages: 11Published on: 1, January, 1982
Abstract: Discusses the basic inventory systems for controlling inventories under uncertain demand and lead-time. The continuous review system and periodic review system are discussed, and determination of control parameters for the two systems is explained. The concepts of service level, safety stock and reorder point are discussed, and formulas for determining ... More
Reference No: ECO0282TECPages: 25Published on: 1, January, 1982
Abstract: This note analyses the process of economic growth and structural change in the Indian economy during the first three decades of planning. It provides detailed information on the trends and structural changes in several macroeconomic variables such as national income, domestic saving , domestic capital formation , aggregate consumpation expenditure sectoral price ... More
