Reference No: MAR0275(C)Pages: 3Published on: 1, January, 1983
Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More
Reference No: CMA0572Pages: 7Published on: 1, January, 1983
Abstract: The case relates to the issue of developing and implementing a programme to finance weaker sections of rural population. The programme warrants interface among a bank, developmental agency, a milk processing unit, milk producers' societies and individual milk producers, and stipulates a certain degree of coordination for the success of ... More
Reference No: BP0144(G)Pages: 28Published on: 1, January, 1983
Abstract: Starting with the history of industrial relations and unionism, attention is directed to key areas which off and on have accounted for the industrial relations problems in Voltas. These areas are: amalgamation of associated companies, EDP, emergence of VOLSA, contract labour, and agitation by instalment. The stands taken by the ... More
Reference No: P&IR0160Pages: 27 Published on: 1, January, 1983
Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More
Reference No: BP0144(E)Pages: 30Published on: 1, January, 1983
Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More
Reference No: QM0185TECPages: 4Published on: 1, January, 1983
Abstract: Lays the basis for discussion of structured systems analysis techniques. It describes the phases of development for computer- based information systems. ... More
Reference No: CMA0582(A)Pages: 13Published on: 1, January, 1983
Abstract: Deals with the functioning of integrated cooperative structure in a geographical area, and explores the possibility of replicability of the experiences in another area under the cooperative framework. The case also examines the role that Samakya, a rural development agency, can play in promoting vertical integration in paddy processing and ... More
Reference No: P&IR0157TECPages: 8 Published on: 1, January, 1983
Abstract: The note examines the nature of the personnel function, its linkages to organizational viability, and examines this aspect in terms of three dimensions IR, selection and retention subsystems in terms of the future scenario. ... More
Reference No: CMA0562TECPages: 5Published on: 1, January, 1982
Abstract: Some of the distinguishing features of forestry as an economic activity have been summarized to provide a basis for discussion on whether 1) forest development projects carry relatively higher risks, 2) intangible benefits and costs of forestry projects can or cannot be accounted for in assessing bankability, and 3) multiple objectives in forest ... More
Reference No: P&IR0151(A)Pages: 17 Published on: 1, January, 1982
Abstract: The case concerns a collective bargaining situation. The charter of demands along with company data and information on the union are provided. ... More
Reference No: F&A0354Pages: 1Published on: 1, January, 1982
Abstract: Illustrates the approach to inventory management when the production rate is finite and the shortage cost too is finite. It brings out the fact that, in some situations, consciously allowing for shortages may be the optimum strategy. ... More
Reference No: MAR0271TECPages: 17Published on: 1, January, 1982
Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More
