Reference No: QM0114Pages: 6Published on: 1, January, 1976
Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More
Reference No: MAR0145TECPages: 8Published on: 1, January, 1976
Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More
Reference No: OB0065TECPages: 3 Published on: 1, January, 1976
Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More
Reference No: MAR0177Pages: 14Published on: 1, January, 1976
Abstract: With an eye on the fast growing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More
Reference No: P&IR0056(B)Pages: 4 Published on: 1, January, 1976
Abstract: In 1972, the manager, in charge of training, had to prepare a perspective plan for training for the period 1973- 75, to be submitted for the Board's approval. The priorities required to be kept in view while planning and implementing the training activities, and the specific recommendations to be made for overcoming ... More
Reference No: QM0100(B)Pages: 7Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: CMA0380TECPages: 8Published on: 31, December, 1975
Abstract: The note discusses the need for monitoring performance in the execution of a project, based upon the project logic. Problems of obtaining processing using relevant data are discussed. ... More
Reference No: CMA0382Pages: 5, 6Published on: 16, December, 1975
Abstract: This is a case on investment analysis. An entrepreneur was considering the feasibility of buying trawlers. Based on the available data, he was convinced of the desirability of investing in trawlers. When he approached a bank for a loan, the bank manager questioned the profitability of the scheme. It was ... More
Reference No: CMA0372TECPages: 11Published on: 26, October, 1975
Abstract: A concept of system is developed and applied to the agricultural economy of India. The objective of this note is to show how different components of agricultural economy are interrelated, how managers and administrators concerned with agricultural development programmes and projects have to be aware of this interrelationship while making ... More
Reference No: CMA0384TECPages: 8Published on: 11, October, 1975
Abstract: This is a factual note providing information on the growth in the levels of use of some market-purchased inputs. It also provides information which indicates scope for further growth in the use of these inputs. It aims at providing material for discussion on raising the levels of use of agricultural ... More
Reference No: CMA0362Pages: 12Published on: 4, October, 1975
Abstract: Describes the findings of an evaluation study of the poultry duck farms in Assam. The case can be used to illustrate the yardsticks for evaluating the performance of a programme. ... More
Reference No: CMA0373Pages: 9Published on: 4, October, 1975
Abstract: This case is based on the estimation study on an SFDA/MFAL scheme in Assam. The case presents the targets achieved and some reasons for the shortfall in achieving the targets. It can be used to highlight the role of estimation as a management function. ... More
Reference No: CMA0352TECPages: 5Published on: 1, October, 1975
Abstract: Discusses the rationale behind different systems of classification of cooperative societies, the systems followed by the Reserve Bank of India, some of the states in India. It illustrates the uses of information by the managers of the cooperative societies and the cooperative department officials. ... More
Reference No: CMA0351TECPages: 5Published on: 1, October, 1975
Abstract: The note discusses the overriding importance of cooperative principles in determining cooperative policy, organization and programme, examines Rochdale's principles and points the area where further extension of these principles is needed. ... More
