Reference No: BP0106Pages: 16Published on: 1, January, 1977
Abstract: Focuses on: How does one evaluate a given strategy? How does an organization exploit different opportunities? What are the abilities of the organization to take risks? What are the critical areas in a given situation and how do these affect corporate performance? ... More
Reference No: P&IR0033Pages: 8 Published on: 1, January, 1977
Abstract: The case highlights decision making on promotion. A decision on whom to be promoted as the general manager has to be taken, given data on six candidates. ... More
Reference No: F&A0309Pages: 2 Published on: 1, January, 1977
Abstract: This is a comprehensive case in variance analysis covering material, labour and overhead variances. Analysis of variances needs to be followed by assigning responsibility for the variances. ... More
Reference No: PROD0134TECPages: 1 Published on: 1, January, 1977
Abstract: Illustrates the use of the multiple activity chart for balancing the activities of multiple machines. The example involves dumpers and a shovel used in the construction of a parking lot. The chart is similarly useful for balancing the activities of multiple men and machines in a man?machine operating system. ... More
Reference No: ECO0242TECPages: 3Published on: 1, January, 1977
Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More
Reference No: MAR0162Pages: 11Published on: 1, January, 1977
Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More
Reference No: MAR0181(A)Pages: 6Published on: 1, January, 1977
Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More
Reference No: PSG0020TECPages: 4 Published on: 1, January, 1977
Abstract: The note outlines the steps that a branch of the Family Planning
Association of India would need to take in formulating a branch
study. This would require: 1) Defining the broad goals and objectives
of the branch in terms of services to be provided, client
segments, regional coverage, and channels to ... More
Reference No: F&A0297Pages: 3Published on: 1, January, 1977
Abstract: Presents a problem in the analysis of overhead variance. Variances have to be calculated based on the volume of output and the volume (labour hours worked). Finally, the controversy as to which of these two methods is right has to be resolved. ... More
Reference No: PROD0125TECPages: 2Published on: 1, January, 1977
Abstract: This note focuses on a job enrichment programme in the control room of a chemical plant. The operators have to follow operations carefully, adjust mix controls, monitor reactions, and record voluminous data on each batch process. As they have to adopt written standard operating procedures, the jobs are highly routine. ... More
Reference No: P&IR0109TECPages: 11Published on: 1, January, 1977
Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More
Reference No: P&IR0031(B)Pages: 3Published on: 1, January, 1977
Abstract: Deals with the Graduate Engineer Training Scheme in TELCO's factory. The scheme started in 1967, was expected to supply bright and capable engineers to the new plant being set up. The scheme ran into several difficulties and had to be modified substantially between 1971 and 1974. Despite the modifications, the company was not ... More
