Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
Reference No: BP0124TECPages: 10Published on: 1, January, 1978
Abstract: The note brings out key ideas for pricing, and demonstrates that sales here are mostly from one state enterprise to another - both, government-owned. It discusses issues on possible pressures that may arise, and how the pricing may be extremely uneven between enterprises. ... More
Reference No: CMA0428TEC Pages: 10Published on: 1, January, 1978
Abstract: The creation of a distinct credit agency needs special justification, if rural banks are proposed to correct some of the deficiencies of commercial banks and cooperatives. It is advisable to examine those defects in their proper context and take remedial action at the level of the commercial banks or cooperatives. ... More
Reference No: QM0118Pages: 12 Published on: 1, January, 1978
Abstract: The case shows the use of an uncertainty model for optimizing interest payments on short- term borrowings, including bank overdrafts. The use of computer database is also illustrated. ... More
Reference No: MAR0239Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
Reference No: P&IR0095TECPages: 4 Published on: 1, January, 1978
Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More
Reference No: MAR0187Pages: 15Published on: 1, January, 1978
Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More
Reference No: ECO0240TECPages: 5Published on: 1, January, 1978
Abstract: The note explores the secular, seasonal and random movements in demand, time and aggregate deposits of scheduled commercial banks from 1961 to 1969, with dummy variable and regression techniques applied to quarterly series. ... More
Reference No: BP0133TECPages: 3Published on: 1, January, 1978
Abstract: The note sets out the law pertaining to contracts of adhesion that require an employee to make a covenant that he shall work for an employer for a stipulated period after training, and to the restrictions on future employment with competitors. ... More
Reference No: F&A0319EXPages: 2 Published on: 1, January, 1978
Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More
Reference No: P&IR0069(A)Pages: 5Published on: 1, January, 1978
Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969- 75. Case (A) deals specifically with the strike that took place in 1969. Case (B) P&IR0069(B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political ... More
Reference No: OB0032Pages: 3Published on: 1, January, 1978
Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More
Reference No: MAR0194Pages: 8Published on: 1, January, 1978
Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More
Reference No: ECO0252TECPages: 13Published on: 1, January, 1978
Abstract: The Domestic Resource Cost Criterion is developed, and its suitability analyzed to plan the foreign trade sector in determining the optimal volume and composition of exports/imports. ... More
