Reference No: BP0071Pages: 21Published on: 1, January, 1976
Abstract: Describes the process of formulation of objectives of Modern Bakeries, a public enterprise. Provides a good basis for evaluating the objectives and for discussing the accomplishments of the company with respect to its objectives. The objectives were formulated after the government accepted a recommendation by the Administrative Reforms Commission that ... More
Reference No: F&A0263(D)Pages: 12 Published on: 1, January, 1976
Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, end users, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More
Reference No: BP0069(B)Pages: 5Published on: 1, January, 1976
Abstract: The government can get involved in the management of an industry: 1) as an entrepreneur, 2) by nationalization or 3) by taking over the management under the Industries Act. The case gives the background for the state government to decide whether to recommend takeover or nationalization, or provide financial help to a sick ... More
Reference No: ECO0227TECPages: 8Published on: 1, January, 1976
Abstract: Prior to the Second World War, planning experience was confined primarily to the Soviet Union. Since then a number of countries with differing political backgrounds have resorted to economic planning as an instrument to promote economic development. Thus enriched by the experience of various countries, "techniques of planning" have become ... More
Reference No: QM0059Pages: 5 Published on: 1, January, 1976
Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More
Reference No: MAR0151Pages: 12Published on: 1, January, 1976
Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the fork lift truck in the market. Over twenty three publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More
Reference No: OB0077TECPages: 10 Published on: 1, January, 1976
Abstract: The concept of self in terms of its unfolding and developing from birth as conceptualised by Theodore Sarabin is discussed. Personality of the self is described in terms of structure and process. Sarabin postulates five sub-structures that are basic to the growth and development of the individual during the first ... More
Reference No: MAR0169Pages: 23Published on: 1, January, 1976
Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semi urban markets. Besides ... More
Reference No: OB0095TECPages: 4Published on: 1, January, 1976
Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More
Reference No: QM0100(A)Pages: 5Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: QM0107Pages: 12Published on: 1, January, 1976
Abstract: The case is mainly a transport problem. There are three factories delivering three product groups to twenty- three warehouses. The solution calls for an optimization of total costs for the company, taking into account the production constraints at each factory, the local demand, and the export needs. The data problems ... More
Reference No: PROD0111TECPages: 11Published on: 1, January, 1976
Abstract: Defines work measurement, and outlines the basic procedure to be followed in work measurement. Describes the technique of time study in work measurement, and the steps required in making a time study. ... More
Reference No: ECO0210TECPages: 7 Published on: 1, January, 1976
Abstract: Describes and analyses the rates of growth and major structural changes in the industrial sector of the Indian economy during 1950- 70. The aspects covered are specifically related to the major planks of industrial policy. An attempt is also made to evaluate the achievement of policy objectives with the help of ... More
