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Latest published cases

List of Latest Published Cases

  1. ITC Diversification Campaign

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

    Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

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  2. Accountability

    Authors: Tandon, P L;

    Reference No: BP0080TEC Pages: 4 Published on: 1, January, 1976

    Abstract: The note describes what accountability means - in particular, to the public sector. ... More

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  3. A Note on Accountability of Public Sector Undertakings to Government and Parliament

    Authors: Kulkarni, G R;

    Reference No: BP0096TEC Pages: 8 Published on: 1, January, 1976

    Abstract: The note identifies and discusses the different instruments through which the government and the Parliament ensure accountability and control over the managements of public sector undertakings in India. ... More

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  4. Hindustan Wagon Builders Limited

    Authors: Kalro, A H;

    Reference No: QM0087 Pages: 7 Published on: 1, January, 1976

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  5. Victor Gaskets India Limited (D)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(D) Pages: 2 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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  6. Change And Changing

    Authors: Chattopadhyay, Somnath;

    Reference No: OB0147TEC Pages: 6 Published on: 1, January, 1976

    Abstract: 0 ... More

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  7. National Utility Corporation (B)

    Authors: Verma, Pramod;

    Reference No: P&IR0052(B) Pages: 4 Published on: 1, January, 1976

    Abstract: This case is a sequence to National Utility Corporation (A) P&IR0052. It discusses the process of management- union negotiations. The output of the process is also covered. The case may be used as the second part of a two- part collective bargaining exercise. ... More

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  8. Marxian Analysis of the Future of Capitalism**

    Authors: Patel, Kirit; Dholakia, Bakul H;

    Reference No: ECO0224TEC Pages: 7 Published on: 1, January, 1976

    Abstract: The note describes how Marx related simple economic concepts to the analysis of the process of development under capitalism. He pointed out that the capitalist system would develop certain internal contradictions, ultimately resulting in the collapse of the system itself, and giving way to socialism. The note includes explanation of ... More

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  9. Information System at Primary Health Centre Kanhas

    Authors: Murthy, Nirmala;

    Reference No: PSG0028 Pages: 11 Published on: 1, January, 1976

    Abstract: The case describes the kind of information collected by field workers and other officials in Kanhas PHC. The registers and records include target couple registers, stock registers, education register, case register, and daily diary. The ANMs and FPHAs are expected to maintain twelve registers. An interview with the block extension ... More

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  10. Pratap Mehta

    Authors: Sambrani, Shreekant; Misra, Sasi B;

    Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

    Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

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  11. Neomer Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0155 Pages: 14 Published on: 1, January, 1976

    Abstract: This case deals with forecasting the demand for polypropylene staple fibre. Some data about the technical characteristics of this fibre vis-a-vis other synthetic fibres like cotton, wool, polyester, etc have been given to direct the determinations of the endusers. The case involves collection of data on behalf of the ... More

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  12. Ratio Analysis

    Authors: Seshan, Suresh A;

    Reference No: F&A0286TEC Pages: 20 Published on: 1, January, 1976

    Abstract: Shareholders, banks, financial institutions, internal management, government and others can usefully analyze the financial information contained in financial reports and statements. A commonly used technique for analyzing financial reports and statements is the ratio analysis technique. The note describes the concept of ratios, various types of ratios, effective use of ... More

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  13. Liberty Shirts

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0178 Pages: 10 Published on: 1, January, 1976

    Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More

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  14. Modern Bakeries (India) Limited: The Ahmedabad Unit and Its Management

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

    Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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