Reference No: MAR0384Pages: 20Published on: 24, January, 2007
Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More
Reference No: BP0319(B)Pages: 23Published on: 14, February, 2007
Abstract: This case is a sequel to Thermax (A). It describes strategy formulation and implementation associated with decisions over investment and internationalization after the firm raised capital through an Initial Public Offering (IPO). While resolving top management succession issues, the firm finds itself in a business downturn that sharply erodes its ... More
Reference No: BP0320(A)Pages: 10Published on: 23, April, 2007
Abstract: The case presents the history and managerial initiatives of a rapidly growing organisation in the machine tool and home appliances business. Mr. Harkishore Baracha and his family members are required to review the strategy of their business group and develop recommendations for the future. It provides details on the imperatives ... More
Reference No: PROD0290Pages: 15Published on: 24, May, 2007
Abstract: Bayer CropScience is a world leader in the crop protection business. Significant challenges exist in ensuring availability of pesticides to farmers spread all over India. Indian agriculture is predominantly rain fed and crucially depends on the seasonal monsoon. Different pests may attack the standing crop during different phases of the ... More
Reference No: MAR0385(A)Pages: 22Published on: 17, August, 2007
Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More
Reference No: MAR0385(B)Pages: 13Published on: 17, August, 2007
Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More
Reference No: MAR0387Pages: 21Published on: 20, August, 2007
Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More
Reference No: MAR0388Pages: 32Published on: 20, August, 2007
Abstract: This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was introduced in India, it has steadily created a deep entrenched position in the mind ... More
Reference No: MAR0386Pages: 15Published on: 20, August, 2007
Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More
Reference No: MAR0389-HindiPages: 9Published on: 3, November, 2007
Abstract: यह केस डेटॉल के ब्रांड एक्स्टेन्शनों के बारे में चलाये गये एक विपणन अनुसंधान अध्ययन के बारे में है। एक ब्रांड के रूप में डेटॉल को उपभोक्ताओं से अपार विश्वास एवं निष्ठा मिली है। डेटॉल के ब्रांड नाम पर तेज़ वृद्धि पाने एवं उसका लाभ उठाने के लिए रेकिट बेन्किसर इंडिया लिमिटेड ने बड़ी संख्या में ब्रांड एक्स्टेन्शन शुरू किये। इन एक्स्टेन्शनों में से कुछ जैसे कि, डेटॉल साबुन व डेटॉल लिक्विड हैंड वाश काफी सफल रहे, परन्तु बाकी के ज्यादातर एक्स्टेन्शन बाज़ार में टिकने में असफल रहे। इस केस में इस बारे में चर्चा की गई है कि एक विपणन अनुसंधान अध्ययन कैसे डेटॉल के विभिन्न ब्रांड एक्स्टेन्शनों के सफल होने के पूर्वानुमान लगाने में मदद कर सकता है। ... More
Reference No: MAR0389Pages: 9Published on: 9, November, 2007
Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More
