Bayer CropScience: Science for a Better Supply Chain

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Abstract

Bayer CropScience is a world leader in the crop protection business. Significant challenges exist in ensuring availability of pesticides to farmers spread all over India. Indian agriculture is predominantly rain fed and crucially depends on the seasonal monsoon. Different pests may attack the standing crop during different phases of the crop life cycle. Forecasting the type and intensity of pest attacks across geographically dispersed territories is a challenge. The case study describes the current supply chain structure and focuses on the design of an efficient and effective supply chain that can meet such challenges.

Additional Information

Product Type Case
Reference No. PROD0290
Title Bayer CropScience: Science for a Better Supply Chain
Pages 15
Published on May 24, 2007
Year of Event 2005
Authors Mukherjee, Saral; Raghuram, G;
Area Production Management (PROD)
Discipline Operations Management
Sector Manufacturing
Country India
Organization Bayer Cropscience Ltd.

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