Reference No: PROD0260(A)Pages: 17Published on: 1, September, 2004
Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More
Reference No: PROD0260(D)Pages: 4Published on: 1, September, 2004
Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More
Reference No: PROD0260(B)Pages: 10Published on: 1, September, 2004
Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More
Reference No: CISG0081Pages: 23Published on: 13, September, 2004
Abstract: The case explains the process of implementing knowledge management in an organization. Emphasis is on motivating people to participate in the movement through the use of formal reward system. ... More
Reference No: MAR0354TECPages: 19Published on: 6, October, 2004
Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More
Reference No: PROD0264Pages: 33Published on: 18, October, 2004
Abstract: The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by expanding the scope of its offer to a third party logistics service provider. ... More
Reference No: BP0299Pages: 32Published on: 28, October, 2004
Abstract: The case describes the vision of Dr. Venkataswamy, the founder of Aravind Eye Hospital at Madurai, Tamilnadu, and the history of its development of places the present activities of what has grown into an eye care system in the context of the eye problems in India especially blindness. The ability ... More
Reference No: MAR0358(C)Pages: 9Published on: 8, November, 2004
Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More
Reference No: MAR0359(E)Pages: 12Published on: 21, December, 2004
Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More
Reference No: PROD0285Pages: 28Published on: 21, December, 2004
Abstract: Mr. Bhat, the Senior Vice President, Marketing, of Titan Industries Limited was examining the domestic growth scenario of Titan watches. The sales of Titan Industries Limited as of August 1996 showed a drop of 11 per cent over the previous year. The traditional strengths of Titan have been in marketing, especially retailing, ... More
Reference No: CMA0811(A)Pages: 26Published on: 1, January, 2005
Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More
Reference No: CISG0089Pages: 33Published on: 1, January, 2005
Abstract: The case focuses on a company that is the largest manufacturer of printing ink in India, 12th largest manufacturer in the world and aims to join elite group of top five ink manufactures in the world. The company has a very humane culture where loyalty to the promoters is very ... More
Reference No: F&A0476Pages: 10Published on: 22, March, 2005
Abstract: Hedging of future forecasted revenues. Accounting issues and issues of hedging policy. Economic and transaction exposure. Exchange Rate Forecasting geography: India. ... More
Reference No: P&IR0194Pages: 11Published on: 29, April, 2005
Abstract: This case study is about a growing small organization in manufacturing sector. The study looks into the challenges faced by an organization in managing its human resources when its employee strength is increasing. ... More
Reference No: MAR0364Pages: 4Published on: 30, May, 2005
Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More
