Reference No: BP0282(A)Pages: 16Published on: 2, December, 2002
Abstract: This case presents the dilemma of Mr. Ramkumar, General Manager of Finance, of Tube Investments of India Limited. Ramkumar has been asked to take up the leadership of TI Cycles. If he decides to accept the offer, it would be the first general management assignment for him. There are career ... More
Reference No: BP0280(A)Pages: 17Published on: 2, December, 2002
Abstract: This case describes the situation of TI Cycles in 1997. The Vice President, and General Manager of the company are required to assess the opportunities for new product development to accelerate the growth and competitiveness of TI Cycles. The case provides the background for identifying product market opportunities for improving the ... More
Reference No: BP0282(B)Pages: 12Published on: 2, December, 2002
Abstract: This case describes the initiatives of Ramkumar who took over as the Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. The protagonist Ramkumar is expected to review the performance and decide ... More
Reference No: BP0280(C)Pages: 18Published on: 2, December, 2002
Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More
Reference No: BP0282(C)Pages: 29Published on: 2, December, 2002
Abstract: This case describes the performance, competitive situation, and regulatory environment of TI Cycles in 2000-01. It presents the key initiatives of the management of TI Cycles between 1994-95 and 2000-01 in manufacturing, internationalization, new product development, organizational restructuring and new culture building. Mr. Hari, the new President of TI Cycles ... More
Reference No: MAR0352(B)Pages: 18Published on: 1, January, 2003
Abstract: The case describes the market research carried out by TI Cycles for assessing the opportunity available for geared bicycles in India. It presents the background of the company, its marketing function, the new product development process, and the performance till 1996-97. The case provides a detailed plan for market research ... More
Reference No: MAR0369Pages: 7Published on: 1, January, 2003
Abstract: A group of colleagues went out for dinner at a restaurant, which was part of one of the top hotel chains. They were disappointed with their entire experience at this restaurant. The case provides details about the incident and what had followed thereafter. In the process, the case highlights issues ... More
Reference No: BP0285Pages: 23Published on: 23, January, 2003
Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More
Reference No: BP0289Pages: 39Published on: 23, January, 2003
Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, to turnaround the company. It provides an opportunity to develop an integrated scheme for evaluating the turnaround of Cosmo Films Limited. The company had been losing around Rs. ... More
Reference No: PROD0253Pages: 15Published on: 26, March, 2003
Abstract: The case presents a novel approach to manage the logistics function of multi product environment. The proposed system is a version of Toyota production system in the context of the logistics functions. The central issue is inventory management. The proposed system is conceptually simple, but raises a large number of ... More
Reference No: MAR0350Pages: 10Published on: 27, April, 2003
Abstract: The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and forwarding services to JOSH Denims, a leading manufacturer and marketer of denim garments. Over a year, an entire tier ... More
Reference No: MAR0329(C)Pages: 2Published on: 29, May, 2003
Abstract: The case describes experience of Mr. Ashok Desai as a Subscriber of News Today. This case adds to the data presented in "Ashok Desai Subscribes to News Today (MAR0329(A))" and "Ashok Desai Subscribes to News Today (MAR0329(B))" cases. Students should have read the previous "Ashok Desai Subscribes to ... More
Reference No: PROD0256(B)Pages: 13Published on: 23, June, 2003
Abstract: This case discusses the strategy adopted for improving the Product Development process, identified as the primary factor to have competitive edge. A comprehensive model was developed based on the identified dimensions for improving the product development process throughout the manufacturing supply chain. Several methods of implementing concurrent engineering were reviewed, ... More
Reference No: PROD0256(A)Pages: 13Published on: 23, June, 2003
Abstract: The case is about a company that is a part of a supply chain of manufacturers, located across a few countries, who jointly fabricate and assemble very complex and high-tech products in the IT industry. In such industries, Product Development holds the key while quality, cost, customer preferences and time-to-market ... More
Reference No: PROD0251Pages: 8Published on: 1, September, 2003
Abstract: The case describes issues related to stock refill in a multi-tier distribution network. The demand is stochastic, seasonal. The management procedures are elastic (no credit, persuasive selling etc.). How to effectively manage the distribution in the central issue. ... More
