Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: P&IR0040(A)Pages: 3Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: F&A0257Pages: 7 Published on: 1, January, 1975
Abstract: Highlights the various considerations to be kept in mind while making a bonus issue in a company whose shares are not actively traded on the stock exchange. ... More
Reference No: F&A0264(A)Pages: 4 Published on: 1, January, 1975
Abstract: Details a proposed programme for remedying the nutritional deficiencies of certain vulnerable segments of the population of an Indian state. Students are required to develop a framework for evaluating and controlling this programme and ensure that measures of inputs, workload/output, effectiveness and benefit are specified. Case (B) F&A0264( ... More
Reference No: OB0009Pages: 9 Published on: 1, January, 1975
Abstract: This case presents the dynamics of leadership operations in the research station of an agricultural university. This research station is very productive. An analysis of the dynamics indicates high achievement, power, affiliation and extension motives. Reactions of various categories of staff to the leadership are also presented. ... More
Reference No: MAR0141Pages: 21Published on: 1, January, 1975
Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More
Reference No: P&IR0009Pages: 17Published on: 1, January, 1975
Abstract: The case refers to a public utility organization where the union had given notice for termination of the existing wage agreement. Since the two parties could not come to a bilateral agreement, the conciliation officer tried to mediate. The process of conciliation is described in the case. Students are expected ... More
Reference No: F&A0272TECPages: 22Published on: 1, January, 1975
Abstract: This paper expounds the Theory of Pipeline Capital. It explains the determinants of the stock of funds that would have to remain conserved in a business system with a view to ensuring a (predetermined) rate of activity. For this purpose, it establishes the relationship between inputs and prices, the lengths ... More
Reference No: BP0061(B)Pages: 5Published on: 1, January, 1975
Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More
Reference No: P&IR0073Pages: 10 Published on: 1, January, 1975
Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More
Reference No: ECO0205TECPages: 9Published on: 1, January, 1975
Abstract: Discusses the Wald method and the Instrumental Variables method of obtaining consistent estimates when variables are subject to measurement error. The merit of these methods over the Least Squares method is illustrated through their application in estimating consumption function and income determination model using Indian annual time series data for ... More
