Reference No: OB0053Pages: 6Published on: 1, January, 1978
Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More
Reference No: MAR0203(A)Pages: 2Published on: 1, January, 1978
Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More
Reference No: PROD0144(A)Pages: 3Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: PROD0144(C)Pages: 3Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: P&IR0069(B)Pages: 5Published on: 1, January, 1978
Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969- 75. Cas(A) P&IR0069() deals specifically with the strike that took place in 1969. Case (B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political problems ... More
Reference No: MAR0239Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
Reference No: MAR0191Pages: 14Published on: 1, January, 1978
Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More
Reference No: MAR0212TECPages: 8Published on: 1, January, 1978
Abstract: Issues in product tests are discussed in this note. Concepts and methodologies are described in terms of managerial questions of when, where, how, and by whom of product testing. ... More
Reference No: ECO0255TECPages: 32Published on: 1, January, 1978
Abstract: This note explains the growth, highlights major issues, and pinpoints problem areas of the cement industry. The government policy relating to the industry has been discussed broadly. The arguments have been substantiated with statistical tables. In the end, some major issues have been raised for class discussion. ... More
Reference No: CMA0466Pages: 10Published on: 21, September, 1978
Abstract: Discusses various considerations in exercising convertibility options by the all-India term-lending institutions - IDBI, IFCI, LIC, and UTI and to highlight the uncertain variables in taking decisions on convertibility options and ways of handling them. ... More
Reference No: MAR0221TECPages: 4 Published on: 1, January, 1979
Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More
Reference No: MAR0236TECPages: 8 Published on: 1, January, 1979
Abstract: This note deals with an analysis of the concept of advertising appropriation. The main consideration and various approaches for determining the size of the advertising budget and its allocation are outlined. ... More
Reference No: BP0164TECPages: 7Published on: 1, January, 1979
Abstract: This is an accompanying note for the Case Chains and Tools Manufacturing Company Private Limited (A) (BP0141) and describes the relevant conditions to be fulfilled and the procedures to be followed on: 1) industrial license, 2) technical collaboration and foreign equity, and 3) import of capital goods. ... More
