Reference No: COMM0009Pages: 31Published on: 27, August, 2012
Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More
Reference No: BP0348Pages: 42 minutesPublished on: 5, September, 2012
Abstract: The Constitution of India provides freedom of speech and expression to all the citizens of India. This freedom, however, is not absolute. "Reasonable" restrictions can be imposed by the State. The term "reasonable" has not been defined anywhere. It is up to the judiciary to determine the reasonableness of any ... More
Reference No: BP0349Pages: 17Published on: 18, September, 2012
Abstract: The Constitution of India guarantees freedom of speech and expression to its citizens. This freedom is not absolute and the State can impose reasonable restrictions. Of late, certain incidents have shown this freedom to be under threat. The case highlights some of such events. It makes the readers think about ... More
Reference No: F&A0495Pages: 19Published on: 27, October, 2012
Abstract: The case described the issues faced by a mid-sized Indian generic pharmaceutical firm, in its attempt to acquire a small unlisted Japanese generics manufacturer. It showcases the strong motivation of a successful emerging market pharmaceutical firm to expand into the developed market, buoyed by its cost competitiveness. The case presents ... More
Reference No: P&IR0210Pages: 6Published on: 30, October, 2012
Abstract: Minu was a star performer at Bless Eye Clinic Ahmedabad and was promoted as the front-office coordinator. Lately her performance was a concern and complaints had come in. She was observed using facebook on her PC during breaks and often glued to her smart phone during work hours. Later it ... More
Reference No: MAR0426EXPages: 21Published on: 21, November, 2012
Abstract: With the retail landscape becoming increasingly competitive, retailers tend to differentiate themselves through innovative pricing strategies. One practice that is become increasingly common is that of Price Guarantees. This in-class exercise allows for a dynamic situation wherein retailers change the prices depending on the response from the customers. The exercise ... More
