Reference No: MAR0143TECPages: 9Published on: 1, January, 1975
Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More
Reference No: MAR0139Pages: 17Published on: 1, January, 1975
Abstract: The case is based on a brand awareness study among high school students in Ahmedabad. The purpose of the case is to expose participants to data analysis. The situation offers possibilities of using various analytical techniques. The primary data are stored on computer tapes. ... More
Reference No: CMA0316TEC Pages: 4Published on: 20, March, 1975
Abstract: The note contains a set of tables giving information on the future requirements and the past production trends of major agricultural commodities. The purpose of this information is to facilitate discussion on the role to be played by the agricultural sector in the future economic development of India. ... More
Reference No: BP0104TECPages: 8Published on: 1, January, 1977
Abstract: This note enumerates questions that a writer needs to internalize for improving his ability to write persuasively. Part I explains the process of communication a writer goes through and the characteristics of written communication. Part II raises the questions the writer should answer while writing his notes or reports. Part ... More
Reference No: OB0013Pages: 29Published on: 1, January, 1977
Abstract: This exercise presents the actual experience of a faculty team Educational System Unit (ESU) of the Indian Institute of Management, Ahmedabad, which made an attempt to link education with development in a backward area of Rajasthan. The initial experiences are presented in this case in five parts. The experience starts ... More
Reference No: QM0125TECPages: 7Published on: 1, January, 1977
Abstract: This is a short note written in simple, easy-to-understand language. It is intended mainly for use in programmes for participants from the government. ... More
Reference No: BP0137TECPages: 8Published on: 1, January, 1979
Abstract: Presentation has become an integral part of any business organization and this need has led the organizations to include as much facility here as in case of any written communication. This note covers three aspects that is essential and would help make the presentation achieve its ultimate purpose with the ... More
Reference No: BP0142TECPages: 5Published on: 1, January, 1979
Abstract: The note has been developed from the author's experience as an interviewer. It conveys the need for preparing for an interview and what to expect in this situation. ... More
Reference No: BP0163TECPages: 4Published on: 1, January, 1980
Abstract: This note gives the authors' observations, based on their experience of simulated job interviews of forty IIMA students of the Managerial Oral Communication course in the academic year 1979-80. It provides information on how the interviews were structured, the theme of the interviews, preparation made by the students for the ... More
Reference No: BP0173TECPages: 4Published on: 1, January, 1982
Abstract: Raises some basic questions that every MBA must ask himself before writing his bio-data. It also identifies certain items that must and may not find a place in the bio-data. Five broad but distinct styles of bio-data preparation have been examined, indication situations where these styles would be appropriate. ... More
