This exercise presents the actual experience of a faculty team Educational System Unit (ESU) of the Indian Institute of Management, Ahmedabad, which made an attempt to link education with development in a backward area of Rajasthan. The initial experiences are presented in this case in five parts. The experience starts with an unstructured survey to investigate the orientations of rural people to education. Realizing that the present education system is not seen by rural masses to be of any use, the team started generating economic activities with the available resources in the block and attempted to link them to education. This case can be used as a management game?type exercise for change agents interested in rural education and rural development.