Latest published cases

Authors: Vora, M N;

Reference No: MAR0269TEC Pages: 3 Published on: 1, January, 1981

Abstract: The note identifies the many decisions related to managing marketing research activities. It enlists the steps necessary to be used if an outside research agency is used. It also identifies and lists the questions which need answers for the search and selection of an outside agency. ... More

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Authors: Shukla, P R;

Reference No: PROD0173TEC Pages: 14 Published on: 1, January, 1982

Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More

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Authors: Jajoo, B H;

Reference No: QM0166(C)TEC Pages: 15 Published on: 1, January, 1982

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Authors: Subramanian, Ashok; Kataria, Raj;

Reference No: PSG0046TEC Pages: 5 Published on: 1, January, 1982

Abstract: This note outlines the tasks involved in installing and operating a public service. It reviews the technical, economic, and organizational aspects of managing the operations. ... More

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Authors: Prabhakar, Rohit;

Reference No: BP0173TEC Pages: 4 Published on: 1, January, 1982

Abstract: Raises some basic questions that every MBA must ask himself before writing his bio-data. It also identifies certain items that must and may not find a place in the bio-data. Five broad but distinct styles of bio-data preparation have been examined, indication situations where these styles would be appropriate. ... More

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Authors: Subramanian, Ashok;

Reference No: QM0176TEC Pages: 3 Published on: 1, January, 1982

Abstract: Outlines key issues in managing the process of replication in development programmes. It refers to questions about content and context of replication; roblems of moving from projects to programmes; and issues related to the transfer of learning from one to the other. ... More

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Authors: Jajoo, B H;

Reference No: QM0166(A)TEC Pages: 8 Published on: 1, January, 1982

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Authors: Narayana, A V L; Wadhva, C D;

Reference No: ECO0284TEC Pages: 18 Published on: 1, January, 1982

Abstract: This note presents an analysis of India's quota distribution policy for garment exports since 1979. It deals with the genesis, anatomy and working of the policies for different years, as well as a macro-level evaluation of the working of the policy. This note also reports a micro-level analysis of the results ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

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Authors: Barua, Samir K;

Reference No: QM0174TEC Pages: 5 Published on: 1, January, 1982

Abstract: Explains the procedure for locating the points at which a function reaches its extreme values. ... More

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Authors: Pandey, I M;

Reference No: F&A0359 Pages: 6 Published on: 1, January, 1982

Abstract: The case has three objectives: 1) to give students practice in identifying relevant flows in the context of capital investment decisions; 2) to understand the process of computing NPV, IRR and payback; and 3) to see the impact of cash flow timing and inflation on investment criteria such as IRR and NPV. ... More

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Authors: Jain, V K; Mittal, R K; Pathak, H N;

Reference No: ECO0279 Pages: 28 Published on: 1, January, 1982

Abstract: The report deals with entrepreneurial selection of a project, and working out and analyzing details of feasibility report. It makes use of tools of management decisionmaking, applicable at various stages in the planning of a project by an entrepreneur. ... More

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Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

Reference No: MAR0272TEC Pages: 8 Published on: 1, January, 1982

Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More

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Authors: Shukla, P R;

Reference No: PROD0175(E)TEC Pages: 11 Published on: 1, January, 1982

Abstract: Discusses the basic inventory systems for controlling inventories under uncertain demand and lead-time. The continuous review system and periodic review system are discussed, and determination of control parameters for the two systems is explained. The concepts of service level, safety stock and reorder point are discussed, and formulas for determining ... More

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