Reference No: PROD0131TECPages: 4Published on: 1, January, 1978
Abstract: This note deals with a detailed method of writing a job description and the procedures for performing job analysis. It outlines the precautions to be taken and the information to be collected during a job analysis. ... More
Reference No: ECO0250TECPages: 8Published on: 1, January, 1978
Abstract: The interrelationship between agriculture and industry is analyzed in the static and dynamic contexts. In the static context, purchases by agriculture from industry and the reverse sales for intermediate and final uses are stressed. In the dynamic context, the impact of agriculture on savings, and hence on investment, is analyzed. ... More
Reference No: MAR0203(A)Pages: 2Published on: 1, January, 1978
Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More
Reference No: P&IR0069(B)Pages: 5Published on: 1, January, 1978
Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969- 75. Cas(A) P&IR0069() deals specifically with the strike that took place in 1969. Case (B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political problems ... More
Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
Reference No: P&IR0130TECPages: 4 Published on: 1, January, 1978
Abstract: The so called traditional institutions in Indian society have always been subject to local variations. The many versions of the caste system, Hindu religion and joint family have undergone changes in response to internal and external forces. At the same time some fundamental aspects of the social structure have survived. ... More
Reference No: BP0132Pages: 26Published on: 1, January, 1978
Abstract: The case describes how Shri Mahila Griha Udyog Lijjat Papad, a registered society, functions as a successful organization blending a unique philosophy and a set of policies in various areas that are consistent among themselves and with the environment. The case raises issues on the need for changes with growth ... More
Reference No: MAR0239Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
Reference No: P&IR0101TECPages: 18Published on: 1, January, 1978
Abstract: This paper analyses the problems relating to the Indian industrial population, with special regard to commitment to work, general behaviour and attitudes, and the influence of traditional culture. ... More
Reference No: MAR0187Pages: 15Published on: 1, January, 1978
Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More
Reference No: P&IR0125TECPages: 5 Published on: 1, January, 1978
Abstract: This note summarizes the conclusions drawn by some scholars regarding the influence of the traditional norms of Indian society on the behaviour and attitudes of Indian managers. ... More
Reference No: QM0136Pages: 1Published on: 1, January, 1978
Abstract: Presents the decision problems encountered in setting up a stall at the fun fair organized at IIMA. Customers had tries at dropping a coin into a bowl kept inside a bucket of water. Given several hypotheses on the nature of uncertainties (probability of successes and number of customers), issues on ... More
Reference No: BP0130Pages: 13Published on: 1, January, 1978
Abstract: The case traces the domestic enquiry into the charge against a delinquent employee through the stages of preliminary investigation, charge sheet, recording of evidence, and findings of the enquiry officer culminating in punishment. ... More
Reference No: ECO0240TECPages: 5Published on: 1, January, 1978
Abstract: The note explores the secular, seasonal and random movements in demand, time and aggregate deposits of scheduled commercial banks from 1961 to 1969, with dummy variable and regression techniques applied to quarterly series. ... More
